TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Kenneth Shapiro // (c) 2013 Kenneth Shapiro
Kenneth ShapiroVP/Editorial Director of TravelAge West and TravelPulse

Share

  1. Home
  2. News
  3. Viewpoints

The Joy of the Unexpected

Apr 14, 2014

I read an article the other day that said that the latest trend in Mexico City is the opening of cafes dedicated to Korean pop music. Apparently, K-pop, as it’s called, has a big following in Mexico City and cafes have sprung up to give devoted fans a place to gather and discuss their favorite bands.

The article made me realize that, no matter how well you think you know a place, there is always something new and surprising to be discovered. And that unexpected discovery is truly one of the great joys of travel.

Twenty or so years ago, through a set of complicated accidents and random encounters, I found myself in a small Belgian town far off the typical tourist trail. In this town, I came across a bar that had as its theme, of all things, American rock and roll. There were Bruce Springsteen posters on the walls, Tom Petty songs on the sound system and a large sign that said, “Welcome to the Hotel California.”

Naturally, I had to let them know that I was a native Los Angeleno — and the rest of the night I never had to pay for a drink. I became good friends with a few of the people I met that night and still talk to them to this day.

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Those kinds of completely unexpected encounters make for the best memories.

In this issue’s cover story, “Extraordinary Mexico,” we present some unique and perhaps surprising suggestions for travelers who think they have done everything there is to do in Mexico. If hovering over the ocean with a jet pack, eating grasshoppers or taking a Lucha Libre tour doesn’t give clients stories to tell back home, I’m not sure what will. At the very least, offering these kinds of suggestions to your customers should reinforce your expertise on that destination and show that you are truly in the know when it comes to the latest offerings.

And, if your clients are into K-pop, you can thank me for that tip.

On another note, there is still time to cast your vote in our 2014 WAVE Awards. Vote for your favorite supplier and let your voice be heard. You can find a link to the ballot at TravelAgeWest.com/Wave.

Tell Us What You Think! forum

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. Carnival Glory and Carnival Magic Return to Service After Upgrades
  3. The 10 Best Luxury Golf Resorts in California
  4. Why Advisors Are Booking More Air
  5. 5 Southern Italian Beach Towns Beyond the Amalfi Coast

From Our Partners

More From TravelAge West

Mexico was North America's top tourism performer last year.

Data Shows Mexico’s Tourism Sector Outperformed the U.S. in 2025

Traveling in America changed tourists’ perceptions of the country for the better.

International Visitors Give U.S. Vacations High Marks

A friction-free inquiry process helps advisors set boundaries from the start of a client interaction.

How to Eliminate Burnout, Starting With Client Inquiries

Karen Morales is the founder of Joyward Travel, a Fora advisor and Fora Accessibility Program Lead.

What I Wish Travel Advisors Knew About Booking Accessible Travel, as an Agent and a Wheelchair User

More travelers, including younger generations, are purchasing travel insurance.

Travel Insurance Purchases Are Up — Even Among Younger Generations

The ALGVPro Specialist Program in Spanish ensures better accessibility in an increasingly diverse travel advisor community.

ALG Vacations Announces ALGVPro Specialist Program in Spanish

According to Delta’s study, global travelers are finding more meaning in real-world experiences amid the growth of AI.

Study Reveals Why AI Is Making Travel Even More Important

Editorial: Travel Advisors Provide Calm Amid Chaos

Editorial: Travel Advisors Provide Calm Amid Chaos

IATA is predicting that average airfares will fall over the course of 2026.

The Beginning of 2026 Shows 3.8% Growth in Air Passenger Demand

More Stories Like This

Mexico was North America's top tourism performer last year.

Data Shows Mexico’s Tourism Sector Outperformed the U.S. in 2025

Read The Story
Traveling in America changed tourists’ perceptions of the country for the better.

International Visitors Give U.S. Vacations High Marks

Read The Story
A friction-free inquiry process helps advisors set boundaries from the start of a client interaction.

How to Eliminate Burnout, Starting With Client Inquiries

Read The Story
Karen Morales is the founder of Joyward Travel, a Fora advisor and Fora Accessibility Program Lead.

What I Wish Travel Advisors Knew About Booking Accessible Travel, as an Agent and a Wheelchair User

Read The Story
More travelers, including younger generations, are purchasing travel insurance.

Travel Insurance Purchases Are Up — Even Among Younger Generations

Read The Story
The ALGVPro Specialist Program in Spanish ensures better accessibility in an increasingly diverse travel advisor community.

ALG Vacations Announces ALGVPro Specialist Program in Spanish

Read The Story
According to Delta’s study, global travelers are finding more meaning in real-world experiences amid the growth of AI.

Study Reveals Why AI Is Making Travel Even More Important

Read The Story
Editorial: Travel Advisors Provide Calm Amid Chaos

Editorial: Travel Advisors Provide Calm Amid Chaos

Read The Story
IATA is predicting that average airfares will fall over the course of 2026.

The Beginning of 2026 Shows 3.8% Growth in Air Passenger Demand

Read The Story
Bad Bunny’s thematic performance showcased Puerto Rican culture in a way that enticed viewers to know more about the destination.

Interest in Puerto Rico Skyrockets After Bad Bunny’s Super Bowl Half-Time Show

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here