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In this two-part episode of Trade Secrets, dive deep into the world of sales strategies for travel advisors with guests Byrd Bergeron of The Travel Byrds and Steven Gould of Goulds Travel, Luxera Travel and the Travel Advisor Resource Center.
We discuss practical techniques, answer listener questions and offer insights to help up travel advisors’ sales games. Tune in now for part one, and stay tuned for part two in two weeks, where we’ll dive into even more listener questions.
This episode is sponsored by Windstar Cruises.
Steven Gould and Byrd Bergeron are admins of the popular Facebook group "Sales Strategies for Travel Professionals."
Credit: 2023 Jenn MartinsFurther Resources and Related Reading
Byrd Bergeron
Email
The Travel Byrds
Bergeron’s virtual assistant tasks, separated by single agent and agency owner
An example of how Bergeron trains her virtual assistants. She says: “This type of work may seem unnecessary, but when someone leaves, you will not have to go back to square one with training. It’s more of a plug and play model at that point. You’re going to take the time to train, just record that instead and have it so they can go back to reference at any time!”
Steven Gould
Email
Travel Advisor Resource Center (TARC)
Goulds Travel
Luxera Travel
“The Perfect Consultation & Proposal,” a resource from Steven and Byrd
Sales Strategies for Travel Professionals on Facebook
From Travel Weekly: Travel Advisor Resource Center launches a supplier directory
From TravelAge West: Four Ways to Use Your CRM That Will Guarantee Success
“Profit First” by Mike Michalowicz
Systems mentioned:
ClientBase
Moxy Messenger
TravelJoy
Tess
Monday.com
Calendly
Ask a Question on the Podcast
If you're a travel advisor with a question about the latest travel news, trends, best business practices or more, please call our hotline and leave a message at 201-902-2098 or send an email to [email protected].
About Your Hosts
Emma Weissmann is the Managing Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.
Jamie Biesiada is a Senior Editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.
About the Show
Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, is where travel advisors ask — and answer — questions. On each podcast, our editors will ask a veteran travel industry insider to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at www.travelagewest.com/podcasts/trade-secrets.
