Subscribe now using your favorite service:
This week on Trade Secrets, Jenn Lee, vice president of trade engagement and support for Travel Planners International, returns to the podcast to talk about the kind of language travel advisors shouldn’t use when talking to clients.
Co-hosts Jamie Biesiada and Emma Weissmann perform a sample dialogue for Lee, and she takes Jamie, posing as an advisor, to task for all of her negative language (including the use of phrases, “I add value” and “What’s your budget?”).
Lee also talks about why words matter, and the fact that, in her words, “People buy on emotion and justify logically.”
Our theme song is Sock Hop by Kevin MacLeod (License)
See omnystudio.com/listener for privacy information.
Resources Mentioned in This Episode and Related Reading
The Fiercely Forward Travel Advisors Facebook group
Crucial Conversations: Tools for Talking When Stakes are High
Words that Sell: More than 6,000 Entries to Help You Promote Your Products, Services and Ideas
The companion to Words the Sell, More Words that Sell
Phrases that Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services and Ideas
Building a Story Brand by Donald Miller
