During an unquestionably difficult time for travel, and for cruising specifically, Oceania Cruises has successfully set a booking record. Its Labor Day sale amounted to the upscale line’s most effective promotion in its entire history.
“The success of our recent Labor Day upgrade sale underscores the pent-up demand from our loyal repeat guests and incredible appetite from new first-time guests alike,” said Bob Binder, president and CEO of Oceania, in a press release. “We are especially encouraged by increased interest in small-ship luxury travel experiences from aspirational travelers and the continued support of our travel advisor partners.”
Most remarkably, nearly half of the new reservations came from guests new to the Oceania brand, which cites both an exceptional value and a strong interest in the line’s immersive and culinary-focused product. Repeat Oceania Club members loyal to the company comprise the other half of the new reservations. Fewer than 5% of total reservations employed future cruise credits from canceled sailings.
Oceania also puts great stock in its travel agent sales tools, online reservation efforts and digital marketing strategy.
On the heels of this positive outlook for 2021 and early 2022, Oceania is preparing to release its summer 2022 season in Europe, Alaska, Bermuda and Canada/New England in November; its 2023 Around the World voyage in January; and the remainder of 2022-2023 winter itineraries in February.
The Details
Oceania Cruises
www.oceaniacruises.com
