Azamara Cruises has announced "Discover What the Locals Know," an enhanced version of its Destination Immersion program designed for the cruise line's 2026-2027 Mediterranean itineraries running from fall through spring. The program focuses on providing guests access to authentic local experiences during off-peak travel periods.
"Travel expectations are evolving, with a growing desire for genuine, immersive experiences that go beyond the typical tourist view," said Dondra Ritzenthaler, CEO of Azamara Cruises. "Today's travelers want to connect more deeply by sharing meals where locals gather, celebrating regional traditions and exploring everyday life with a fresh perspective."
The enhanced program includes small-group excursions led by local guides, entry to European film festivals and artisan workshops, culinary experiences featuring traditional cuisine and access to destinations during off-peak hours when tourist crowds are minimal.
Specific experiences include participation in Florence's Festival dei Popoli documentary festival during the seven-night Best Of The Mediterranean Cruise; a celebration of composer Vincenzo Bellini's birthday in Catania, Sicily, on Nov. 3 with the Maratona Belliniana musical tribute; and access to Seville's European Film Festival during a nine-night Spain Intensive Cruise with a double overnight stay.
Additional offerings feature olive harvesting experiences in Santa Margherita followed by visits to family-run olive oil production facilities, and access to Florence's Piazza del Duomo Market during a seven-night Christmas Cruise featuring handcrafted gifts, holiday items and nativity displays.
"Whether it's walking the quiet waterfront in Gythion, Greece, or visiting the hillside village of Sirince, Turkey, these unscripted moments create lasting impressions, and Azamara is proud to make them possible," Ritzenthaler said.
The program leverages Azamara's signature late nights and overnight port stays, allowing guests to explore at their own pace and participate in seasonal traditions including winter markets and community connections. The winter timing positions guests to experience destinations without peak season crowds.
Editor’s Note: This article was generated by AI, based on a press release distributed by Azamara Cruises. It was fact-checked and reviewed by a TravelAge West editor.
