Set to relaunch first with its Crystal Serenity in July 2023, the revitalized Crystal Cruises is attending to guests who lost money under the luxury line’s previous ownership, what the brand is calling its “Exceptional Initiative.”
In short, eligible guests holding a claim in the Crystal Cruises LLC legal case can apply for a credit toward future cruises onboard either Crystal Serenity or Crystal Symphony.
“This Initiative is a plan we have been working on since we acquired Crystal, as it will benefit our most loyal customers,” said Manfredi Lefebvre d’Ovidio, co-chairman of Crystal and parent company A&K Travel Group.
“This is not something we were legally obliged to do,” he said. “However, we believe that being Exceptional means doing what is unexpected, unusual and unprecedented. We are choosing to help former guests and travel agents recover their money and hope we will be able to focus on returning to service, the exceptional crew, and [the] onboard service that has made Crystal an award-winning cruise line for three decades.”
Specific terms and conditions, as well as FAQs, will be published on Crystal’s website.