Hurtigruten has announced a new partnership with Approach Guides to provide travel advisors with enhanced digital marketing tools focused on Norway's coastal experiences.
The platform offers six content experiences that travel advisors can personalize and share with clients: the Northern Lights, Midnight Sun, Chief Aurora Chaser program, Norwegian culture, solo travel options and culinary offerings. These marketing landing pages showcase Hurtigruten's itineraries, ships and promotions alongside destination information about Norway's coastline.
"Travel advisors are vital to our success, especially as we continue to see significant growth in the North American market," said Carly Biggart, head of Hurtigruten in North America. "That's why we're committed to providing them with top-tier content and tools—not only to deepen their own understanding of our breathtaking destination but also to inspire their clients' future travel."
The technology enables advisors to deliver customized content across multiple channels including websites, email, social media and in-person events via QR codes. Built-in calls to action direct potential client leads back to individual travel advisors.
"Hurtigruten is doing something very different with our technology as they deeply appreciate that advisors first need to inspire clients with a destination and possible experiences before selling a product," said Jennifer Raezer, Approach Guides co-founder and CMO.
The service is now available to travel advisors through the Approach Guides platform.
Editor’s Note: This article was generated by AI, based on a press release distributed by Hurtigruten. It was fact-checked and reviewed by a TravelAge West editor.
