HX (formerly Hurtigruten Expeditions) has announced the launch of its first standalone loyalty program, 'HX Explorers.' The new program, which debuts this month, aims to inspire curiosity and enrich the travel experiences of all HX passengers, both seasoned and new.
HX Explorers features two tiers: Level 1 for those about to cruise, and Level 2 for those who have voyaged more than three nights. The loyalty program offers special rates for repeat reservations.
Members will enjoy a variety of additional program benefits. These include discounts on CEWE photo products, including a branded HX x CEWE photobook, as well as access to a dedicated onboard Loyalty Manager to enhance their experience. Members will also receive a special welcome cocktail to connect with fellow HX Explorers on embarkation day, and they can look forward to year-round custom activities, even when not onboard. Additionally, the program promises extra surprises to be announced in the future.
"At HX, we believe that travel is not just about reaching a destination but about embracing the journey and the stories that come with it," said Gebhard Rainer, CEO of HX. "HX Explorers is our commitment to recognizing and rewarding our loyal guests, encouraging them to dive into new adventures and discover the world with a fresh perspective."
As part of the program launch, HX has crafted a series of anniversary badges to celebrate both the HX Explorers program and the company's 130-year history, which will be commemorated in 2026. Guests booking with HX through the end of 2026 will receive one of these special badges upon arrival for their cruise. The badges depict the company's first expedition in 1896, dubbed the "Sportsman Route" between Hammerfest and Spitsbergen in Svalbard, utilizing the DS Lofoten.
Ian Sanderson, a loyal HX guest who has traveled with the company on over four voyages to destinations such as Alaska, Iceland, Antarctica and South America, shared his enthusiasm for the new loyalty program.
"It's not just about the adventures; it's the instant familiarity of boarding an HX ship, knowing that the experiences will always exceed my expectations," Sanderson said. "I'm excited to see what this new HX loyalty scheme has to offer, which I'm sure will help make our trips even more unforgettable."
Editor’s Note: This article was generated by AI, based on a press release distributed by HX. It was reviewed by a TravelAge West editor.
