MSC Cruises is making updates to its MSC Voyagers Club loyalty program to provide even more benefits for the company's most devoted guests. The cruise line is introducing a new top-tier level called Blue Diamond, which ranks above the existing Classic, Silver, Gold and Diamond levels.
The new Blue Diamond tier unlocks a range of exclusive perks, including flexible check-in times with priority embarkation and dedicated luggage drop-off service using the MSC Yacht Club check-in desk. Blue Diamond members will also enjoy My Choice dining, permitting them to enjoy the main restaurant during any hours of service. Additionally, they will receive a complimentary Browse Wi-Fi package for one device per member, free shuttle bus tickets in select ports and a meet-and-greet with the ship's captain or an officer.
These new benefits are in addition to the existing Diamond tier membership advantages. Plus, both Diamond and Blue Diamond members will be given the highest priority for a cabin upgrade, provided one is available.
The Blue Diamond level can only be attained by voyaging with MSC Cruises, and not by the MSC Voyagers Club Status Match Program. So, it genuinely benefits the line's most loyal passengers.
Another enhancement to the MSC Voyagers Club program is the extension of membership validity from three years to five years. This gives guests more time to reach higher tiers and their enhanced benefits.
The company has also made it easier to become an MSC Voyagers Club member. Even without a current booking, anyone can sign up and access the MSC Voyagers Selection departures and discounts up to 20% right away. Further simplifying the process, U.S. residents booking through U.S. reservation channels are automatically enrolled.
The updates also include enhanced benefits for all other levels of the loyalty program.
Editor’s Note: This article was generated by AI, based on a press release distributed by MSC Cruises. It was reviewed by a TravelAge West editor.
