Norwegian Cruise Line Holdings has announced the launch of its Loyalty Status Honoring Program, which allows guests to have their loyalty status recognized across the company's three cruise brands.
Starting with sailings departing Oct. 15, 2025, members of Latitudes Rewards, Oceania Club and the Seven Seas Society will be able to have their loyalty tier honored at the closest corresponding tier across Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises on a per-cruise basis. The program is now open for requests.
"We want our guests to feel rewarded whenever they choose to sail within our family of award-winning cruise brands," said Harry Sommer, president and CEO of Norwegian Cruise Line Holdings. "With the new Loyalty Status Honoring Program, our guests can experience more of what makes each brand special, while still enjoying the loyalty recognition they've worked hard to achieve."
The program enables guests to maintain their loyalty benefits when sailing with any of the company's brands, which collectively operate 34 ships sailing to more than 700 destinations worldwide.
According to the company, the initiative aligns with its Charting the Course strategy by encouraging brand exploration, strengthening guest loyalty and elevating the overall guest experience. Norwegian also hopes the program entices guests to access to different vacation styles, itineraries and experiences across the company's cruise line portfolio.
Editor’s Note: This article was generated by AI, based on a press release distributed by Norwegian Cruise Line Holdings. It was fact-checked and reviewed by a TravelAge West editor.