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Holland America Line and Carnival Cruise Line Rebrand Half Moon Cay

Dec 13, 2024
Bahamas  Carnival Corp.  Carnival Cruise Line  Cruise  Holland America Line  
Holland America Line and Carnival Cruise Line Rebrand Half Moon Cay
A rendering of RelaxAway's upcoming enhancements
Credit: 2024 Carnival Cruise Line and Holland America Line

Holland America Line and Carnival Cruise Line have jointly announced the renaming of Half Moon Cay to RelaxAway, Half Moon Cay, accompanied by significant destination enhancements set to be completed by the end of 2026. The private island destination in the Bahamas will undergo extensive upgrades, including an expanded beachfront experience covering over one mile of white-sand coastline.

The project will also bring a newly-constructed pier on the north side to accommodate ships, including Carnival's Excel class vessels. Welcome plazas on the island's south and north sides will be added as well. Other planned enhancements are two new lunch venues, multiple island-themed bars, a new tram service, expanded lounge areas, additional cabanas and a new shore excursion pier.

Holland America Line president Beth Bodensteiner emphasized the preservation of the destination's character, noting that "the south side of the island will remain the secluded paradise our guests are accustomed to and a marquee destination for almost every cruise visiting the Caribbean."

Carnival Cruise Line president Christine Duffy highlighted the rationale behind the rebranding.

"Calling this piece of paradise RelaxAway, Half Moon Cay, reinforces our commitment to preserve the attributes that make the destination so appealing as we expand access and welcome more guests to the destination's crystal-clear waters, white-sand beaches and lush landscapes," Duffy said.

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The enhancements are designed to complement the island's natural beauty, with architecture that maintains its authentic character. The upgrades will begin in summer 2026 and continue through the end of the year, with additional details to be shared in the coming months. Many of Carnival Cruise Line's 2026 and beyond itineraries will feature RelaxAway and Celebration Key, offering guests complimentary experiences at both beach destinations.

Editor’s Note: This article was generated by AI, based on a press release distributed by Carnival Cruise Line and Holland America Line. It was reviewed by a TravelAge West editor.

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