Ask any parent — securing a favorable room layout can make or break a vacation.
Sure, some families can make it work all piled into the same hotel room. But most families will prefer to have extra space, whether that be via connecting guestrooms or in a suite that provides closed-off spaces. Unfortunately, booking these configurations is not always straight forward, with some hotels unable to confirm connecting rooms until check-in.
Before families swear off hotels entirely in favor of house rentals, know that some hotel brands are trying to make this better. Chanaka Gamaethige, corporate director of commercial optimization of Omni Hotels & Resorts, shares what the hotel brand is doing to guarantee connecting rooms for families below.
Why is guaranteeing connecting rooms a big deal?
Guaranteed connecting rooms are significant because they provide families with the assurance that they will have the necessary space and proximity during their stay, which is crucial for their comfort and convenience.
Sign Up for Our Monthly Family Getaways Newsletter
I accept the T&C and Privacy Policy.
Traditionally, it's hard to guarantee these rooms due to limited availability, varying room configurations and the need to accommodate other guests' requests. This unpredictability can lead to stress for families who rely on these arrangements.
What did Omni have to do in order to provide guaranteed connecting rooms?
Omni implemented an automated system that ensures connecting rooms are reserved for families at the time of booking. This eliminates the uncertainty associated with trying to secure these accommodations upon arrival, allowing families to enjoy peace of mind knowing their rooms are guaranteed.
What do families of three or four people prefer? Two connecting rooms, or a one-bedroom suite?
Families of three or four generally prefer two connecting rooms. This arrangement offers additional space and privacy, allowing parents to put the kids to bed while still enjoying their own area. It also provides flexibility for family activities, such as late-night movies or early morning snuggles, without feeling cramped.
About what percent of guests request a connecting room for their family?
While specific percentages can vary, a significant portion of families traveling together often request connecting rooms. It’s estimated that around 30-40% of family bookings may involve a request for connecting accommodations, reflecting the trend of families seeking togetherness during their stays.
What went into implementing the automated system?
We integrated our existing reservation system with our vendor's pre-existing connecting room functionality, customizing it to meet Omni's specific needs. The initial setup involved mapping all connecting rooms by property, but the system now requires minimal maintenance. This enhancement was driven by staffing considerations, as it reduces the manual processes for Front Desk teams, ultimately allowing our hotel team to spend more time assisting guests.
Are there any downsides for a hotel to guarantee connected rooms? Does it make it harder for that hotel to reach full occupancy?
We are still selling the rooms, we’re just selling connecting rooms, and automatically assigning them prior to arrival. Guaranteed connecting rooms can positively impact the hotel's occupancy levels by attracting families or groups that prioritize this feature. This approach ensures consistent demand for these rooms, enhances guest satisfaction and can potentially increase revenue through larger bookings.
How will travel advisors be able to book the guaranteed connection for clients? What’s the actual process?
Travel advisors should reach out directly to the Omni Reservation team through the designated booking channel, such as a phone number, email, etc.
What's the typical lead time for guaranteeing connecting rooms?
Guaranteed connecting rooms can be booked any time up until day before arrival, though availability may become more limited closer to arrival.
Is Omni developing any innovative technologies to further improve family travel experiences?
Yes, Omni is continuously exploring new technologies aimed at enhancing the family travel experience. These innovations include features that facilitate easier booking processes, personalized service tools for call center agents, and family-centric amenities across their properties.
