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Corporate events taking place at the new Hotel Indigo Downtown Los Angeles (HIDTLA) will benefit from an added dose of LA glam, thanks both to the property’s 1920s-inspired design and several new themed offerings created specifically for meeting and incentive groups.
Designed by Hirsch Bedner Associates, the 350-room hotel, which is nestled in the heart of The City of Angels, gives guests a glimpse into what life was like for Angelenos in the Roaring ‘20s. Elements of this bygone era are unmistakable in the hotel’s public spaces and guestroom design, but also come to life for clients who spend most of their visit in HIDTLA’s 12 meeting rooms and 22,343 square feet of event space.
Melissa Varela, a travel advisor at San Ramon, Calif.-based Modern Romance Travel, attended an all-day corporate meeting at the hotel last month. She noted that the property’s great location — paired with its nod to the city’s rich history — will keep it fresh in her mind if she decides to incorporate meetings, incentives, conventions and events (MICE) into her business portfolio down the road.
“Hotel Indigo was the perfect place for our meeting,” she said. “It was a great success because of the highly personalized level of attention we received from the sales and catering team. The hotel’s art and decor is stunning, and so much time was invested into guests enjoying these details.”
Additionally, travel advisors can take their clients’ meetings to the next level by booking the following 1920s-themed breakout packages.
Charleston Dance ClassGuests can put their dancing shoes to work between scheduled events and learn the steps to the Charleston, a dance that soared in popularity in the U.S. in the 1920s. The dance lesson will be taught by an instructor who embodies the persona of Louise Brooks, an iconic film actress and flapper of that era. The class is offered in partnership with the Melrose Poetry Bureau, a group of professional poets who write custom poetry on typewriters.
Typewriter Poetry Breakout SessionsConvention swag is elevated with HIDTLA’s Typewriter Poetry Breakout Session, offered through a partnership with the Melrose Poetry Bureau and local actor Terrence Leclere. During the session, Leclere will create individualized poems for each guest on a typewriter before giving it to them to take home.
Underground LA Tour With Cartwheel ArtsIt’s imperative to get the blood flowing during a full day of meetings, which is why an outdoor experience with local operator Cartwheel Arts could be just the ticket for the MICE market.
Known as the hotel’s signature tour, “Underground LA” takes guests to LA’s well-known underground tunnels, speakeasies and hidden watering holes. During the guided tour, guests will also learn about LA’s “underground” past.
Add-on tours are also available. They include Theatres and the Golden Age of Hollywood, Architecture and Design, Art and Artisans and Craft Beer and Spirits.
Yoga Back in TimeBusiness travelers can choose to warm up their muscles during a speakeasy-themed yoga class with Yoga Back in Time, which is taught by instructors from mobile fitness studio Yogis on the Move.
The yoga package is available in three unique themes: Speak Easy, which incorporates guided meditation and breath practice to encourage positive self-talk and a calm mind; Convergence, which focuses on mirroring the body with the breath; and Jazz Yoga, which includes chair and mat movements set to Prohibition-era jazz tunes.