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Sheraton Hotels will be a key force to the growth of Starwood Hotels & Resorts Worldwide, Inc. this year. Sheraton is slated to open 12 new hotels in China in 2012, reaching a total of nearly 80 Sheraton hotels in China by 2015. Furthermore, nearly 40 percent of all future Starwood hotels opening in China will fly the Sheraton flag, building on the brand’s 30-year legacy in this fast-growing market.
“Sheraton’s impressive global pipeline is being fueled by phenomenal demand in China and India as well as by a surge in high-quality conversions in developed markets,” said Simon Turner, president of global development for Starwood.
The new Sheraton properties in China will help the company reach its goal of 100 Starwood resorts by the end of this year. The new resorts are set to open throughout China in locations including Huzhou, Changbaishan and Xiangshan.
“Sheraton has successfully leveraged its first-mover advantage in China, where we have more hotels in development than any other Starwood brand,” said Hoyt Harper, global brand leader for Sheraton Hotels & Resorts.
This fall, Sheraton will unveil the 4,000-room Sheraton Macao Hotel, which will be the largest Sheraton — and Starwood — hotel in the world. Located on the Cotai Strip, the new hotel will boast three restaurants with poolside cafes, two outdoor swimming pools and 140,000 square feet of meeting space.
Outside of Asia, several other Sheraton-branded hotels are in the pipeline, including properties in Saudi Arabia, Bali, Russia, the Ukraine, Dubai and Pakistan.