Korean Air has promoted John Jackson to vice president of marketing for the Americas. Jackson was formerly the director of marketing for the airline, which is billed as the largest Asian airline serving the Americas.
Jackson grew up in the airline industry with his mother serving as a flight attendant and his father working in marketing for Delta Air Lines. Jackson actively started his career in the airline industry in the 1980s as a campus sales representative with Continental Airlines at the University of Georgia. After graduation, he worked with Delta in planning and maintenance scheduling before joining Korean Air. Jackson was then promoted several times through the sales and marketing ranks in Korean Air’s offices in Atlanta, Denver and Los Angeles.
Jackson’s primary responsibility is to increase Korean Air’s market share in the corporate and luxury leisure travel markets. He also oversees more than 100 employees who handle all passenger marketing and sales functions including reservations, the frequent flyer program, corporate and agency sales, Internet sales and marketing, advertising, public relations, alliances and pricing. In addition, Jackson coordinates the efforts of the airline’s 13 sales offices and a network of general sales agents.
