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Kenneth Shapiro // (c) 2013 Kenneth Shapiro
Kenneth ShapiroSVP/Content Director of the Retail Group

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Living History

Apr 14, 2006

I love hotels. It doesn’t have to be a luxury property either; I just want the right hotel for a particular trip. As agents, many of you probably have a client like me and matching the person to the hotel is an important aspect of your service. After all, as Los Angeles-based agent Susan Tanzman puts it in this issue’s cover story, “Historic Hotels” (page 18), “Traveling is an experience and when you make the room part of that experience, people just love it.”

The niche market for historic hotels has never been stronger. As baby boomers search for new and original travel experiences, some of them are turning to one-of-a-kind properties over the familiar chains. And since we have so many great classic hotels here in the West, agents would do well to learn more about these unique gems.

Writer Anne Burke who wrote our cover story has another, more personal, connection to one of our “Best in the West” historic hotels. Her parents met at Waikiki’s Sheraton Moana Surfrider in 1941.

“My dad was a young Navy officer stationed aboard the USS Saratoga,” she told me. “My mother had quit her secretarial job in Culver City, Calif., and sailed on a steamship to Honolulu looking for romance and adventure. She found it under the banyan tree at the Moana.”

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These are the kinds of stories that make these grand dames of the travel industry so special, and one reason they continue to appeal to yet another generation of travelers.

On another note, the votes have been coming in for our first-annual WAVE awards, but if you haven’t cast yours yet, please do so before the end of April. You can find a ballot on page 12 that can be torn out and faxed to us, or go to our Web site TravelAgeWest.com for a link. Be sure to make your voice heard, and cast your vote for excellence. K.S.

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