Silversea Cruises has rolled out a new program that allows U.S. and Canadian travel agents to create their own Silversea co-branded website. The co-branded websites provide current Silversea information and are designed to help agents increase sales with the luxury line.
Agents can customize the site with their own branding, logo, contact information and About Us page. To get started, agents visit the travel agent section of Silversea’s website, where they can view an example of a co-branded website and sign up for the program, which is free to the agency.
The co-branded websites will have Silversea information, including special offers. Visitors will be directed to contact the agency to learn more and make a reservation. The website will allow visitors to communicate directly with the agency by completing forms, which will be emailed only to the agency. Contact information for the agency will appear on every page of the website.
Once the agency has its unique URL for the co-branded website, it can deploy marketing campaigns with major search engines and incorporate the website in its email marketing initiatives. www.silversea.com/travelagents
