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On Dec. 30, a group of members and friends of SoCalASTA traveled to Irwindale, Calif., to help Fiesta Parade Floats decorate Cunard Line's first-ever entry into the Tournament of Roses parade. The Cunard “A Grand Celebration at Sea” float won the Queen's Trophy for the best use of roses in the design.
More than 20 agents from SoCalASTA signed up to participate, and the event was so successful, said Coleman, would like SoCalASTA to participate in coming years.
“It was quite a thrill,” said Jason Coleman, president of SoCalASTA. “Actually, we would like to pursue our own Rose Parade float entry in the next couple of years as a consumer awareness tool to promote travel agents to the public.”