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The U.S. Tour Operators Association has named Terry Dale as its president. In his new position, which takes effect in January, 2011, Dale’s responsibilities will include developing the association’s strategic marketing initiatives, managing the association’s government advocacy on issues affecting tour operators, and working with other leaders and decision makers in the travel industry to identify mutual challenges and opportunities. Dale will also serve as a key ambassador and spokesperson for USTOA.
“I’m honored and enthusiastic about joining USTOA and becoming a part of the association’s future,” said Dale. “Along with USTOA, I share a sincere desire to build upon the foundation that Bob Whitley established during his long and successful tenure. This is a wonderful opportunity to take a fresh look at the association’s role, and how it can continue to maintain its vibrancy, relevancy, and serve as an advocate for travel now and into the future.”
A well-known and respected industry leader, Dale comes to USTOA after serving as president and CEO of CLIA since 2003. Previous positions include five years with NYC & Company — The NYC Convention and Visitors Bureau, where he was executive vice president; and 10 years as president and CEO of the Greater Providence Convention and Visitors Bureau, as well as president of the New England Society of Convention and Visitor’s Bureaus.