TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Sign Up for Our Monthly River Cruise Newsletter

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Marilyn Green // (c) 2012 Marilyn Green
Marilyn GreenContributing Writer

Share

  1. Home
  2. Travel
  3. River Cruise

Viking Launches Fully Commissionable Policy

Jun 09, 2010

All aspects of a Viking river cruise are now fully commissionable to agents. // (c) Viking River Cruises

All aspects of a Viking river cruise are now fully commissionable to agents. // (c) Viking River Cruises

Viking River Cruises announced that, effective June 9, it will pay commission on every aspect of a client’s booking, from the cruise and airfare to shore excursions, port charges, taxes, fees, travel protection plans and more.

“This unprecedented commission policy was developed with input from leaders in the travel agency community, and it is very simple,” said Torstein Hagen, chairman of Viking River Cruises. “If an agent sells a Viking River Cruises itinerary, they earn a commission on all of it. Our partners will be paid for everything they sell.”

In addition, Viking will offer many other commissionable upgrades, such as Premium Economy or Business Class airfare upgrades, beverage packages, gift orders and more. The new commission program will apply to all new 2010 and 2011 bookings, and Viking will continue to pay commissions 29 days prior to departure.

Since Viking started its operations in the U.S. 10 years ago, the company has pursued an inclusive river cruise pricing policy, and this move extends the inclusive aspect to its agent partners. Brochure prices include shore excursions, use of Wi-Fi (where available), complimentary wine at dinner and port charges. Airfare prices are inclusive of governmental fees and charges as well as airport transfers.

Sign Up for Our Monthly River Cruise Newsletter

I accept the T&C and Privacy Policy.

“Since our inception, Viking has prided itself on its relationships with the travel agent community, and with this program we reaffirm this commitment,” Hagen added. “Currently, our average commissions are more than $1,000 per booking; by commissioning everything, earnings will increase by an average of $100, and agents will have an even greater incentive to sell Viking. Now, the world’s leading river cruise line has the world’s leading commission program.”

Viking River Cruises
www.vikingrivercruises.com/agents

Tell Us What You Think! forum

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. The 10 Best Luxury Golf Resorts in California
  3. Carnival Glory and Carnival Magic Return to Service After Upgrades
  4. Why Advisors Are Booking More Air
  5. 5 Southern Italian Beach Towns Beyond the Amalfi Coast

From Our Partners

More From TravelAge West

MSC Cruises is among the lines with sailings that have been affected by the conflict.

Tracking Middle Eastern Cruise Interruptions Amid the Current Conflict

Crystal Serenity's atrium will be contemporarily redesigned.

Crystal to Follow Symphony Drydock With Refurbishment of Serenity This October

Leigh Barnes Talks Meaningful Travel and Growing Intrepid's Brand Presence in the U.S.

Leigh Barnes Talks Meaningful Travel and Growing Intrepid's Brand Presence in the U.S.

The new Mangrove Bay pool area at Isla Tropicale

Carnival Reveals Updates for Its Honduras Destination

The luxury line’s next ship will carry 850 guests and debut in 2026, with a sister ship to follow in 2029.

New Ship Preview: Regent Seven Seas Cruises’ Seven Seas Prestige

Most expedition cruise lines have slowed the production of new ships.

Why a Maturing Expedition Cruise Market Might Mean Fewer Newbuilds

A new crest adorns Carnival Magic's bow.

Carnival Glory and Carnival Magic Return to Service After Upgrades

Crystal Grace will feature a collection of new dining experiences.

Preview: Crystal’s Crystal Grace

Hawaiʻi Loves Travel Advisors

Hawaiʻi Loves Travel Advisors

Webinar | Watch Now

More Stories Like This

Plans call for multiple new Nile vessels starting this year.

A Look at Viking’s Plans to Operate at Least 112 River Ships by 2028

Read The Story
A Viking Longship on Germany's Main River.

The Realities of Double and Triple Docking When River Cruising

Read The Story
Celebrity River Cruises sold out its inaugural season in minutes.

Why River Cruising Is the Fastest Growing Segment in Travel

Read The Story
Vista Balcony Suites (rendered here) will have step-out balconies with plush seating and separate living and sleeping areas.

A Sneak Peek at Celebrity Compass, Celebrity’s First River Ship

Read The Story
Star Explorer will soon sail the Thames River.

Windstar's New Yacht to Bridge River and Ocean Cruising With Single Itineraries

Read The Story
Riviera Travel has invested significantly in North America and now has more than 30 on-the-ground representatives in the region.

Riviera Travel Leaders Talk Brand Growth in the North American Market

Read The Story
Create and Engage will be sister ships to the line's first vessel, Connect.

Transcend Cruises Inks Deal for Third and Fourth Riverboats

Read The Story
The restaurant on S.S. Audrey will reflect the elegance of the namesake actress.

Uniworld Boutique River Cruises Announces a Trio of New Ships for 2027

Read The Story
After a year in retirement, the company’s vice president of sales and national accounts is back.

The Triumphant Return of Viking's Michele Saegesser

Read The Story
A teaser image of what Celebrity's first riverboat will look like

All the Details of Celebrity's New River Cruise Line, Launching in 2027

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here