Custom tour operator Audley Travel has announced its renewed commitment to the travel advisor community through the launch of its "Audley Loves Travel Advisors" campaign and increased participation at industry events.
The company, which specializes in FIT tailor-made journeys crafted by country specialists, is implementing a comprehensive suite of trade-focused initiatives. These include increased commission rates, sales and marketing support, new fam trip opportunities and ongoing travel advisor training sessions.
Audley Travel's trade outreach efforts were on display at GTM North America, where Cathy Kusuma Bennis, vice president of trade sales and partnerships, and Alicia Bettano, trade sales executive, met one-on-one with more than 50 travel advisors. The team also participated in general sessions and networking events, while hosting four dedicated boardroom breakout sessions focused on educating advisors about Audley Travel's offerings.
"As we reintroduce Audley Travel to the travel trade, GTM North America provided a valuable opportunity to connect directly with advisors and share the exciting updates we've made to better support them," Bennis said. "Our message is clear: Audley truly loves travel advisors, and we're investing in that relationship."
The company's trade team is continuing this outreach at the GTM Luxury event in Phoenix/Scottsdale, Arizona through July 31, where they plan to engage with additional travel advisors and share details about their enhanced trade offerings.
For more information about how to partner with Audley Travel, advisors can visit their website or reach out via email.
Editor's Note: This article was generated by AI, based on a press release distributed by Audley Travel. It was fact-checked and reviewed by a TravelAge West editor.
