Intrepid Travel announced its largest acquisition to date with the purchase of Dutch tour operator Sawadee Reizen from Travelopia on Jan. 31, marking a significant expansion into the European market.
The deal adds $62 million in revenue and 20,000 annual customers to Intrepid's operations, making the Netherlands its fourth-largest source market after Australia, the United States and the U.K. Sawadee operates more than 250 trips across 100 countries with 180 employees.
Sawadee will maintain its brand name and Amsterdam headquarters under Managing Director Berend Simons, who will report to Zina Bencheikh, managing director EMEA for Intrepid.
The acquisition supports Intrepid's 2030 Strategy to grow beyond $1 billion in the next five years. The companies have partnered since 2011, with Intrepid DMC operating several Sawadee trips.
Both companies posted record financial results in 2024. Sawadee holds a 4.5-star rating on Trust Pilot, while Intrepid maintains an NPS of 81.5.
Sawadee will work toward B Corp certification, building on its existing sustainability credentials. The company has held the highest level of Travelife certification since 2014, while Intrepid has been a B Corp since 2018 with a score exceeding 100.
Editor’s Note: This article was generated by AI, based on a press release distributed by Intrepid Travel. It has been fact-checked and reviewed by a TravelAge West editor.
