It was born as Sin City, with liquor and gambling 24/7.
Then came the “family desti-nation” period, when resorts turn-ed
themselves into the desert equivalent of theme parks on
steroids.
But now, bad is back in a big way.
In addition to the “Zumanity” show at the MGM Mirage, lots of
other Strip at-tractions are re-emphasizing sex as a way to lure
the crowds.
Among them:
The MGM Grand has created the Dollhouse at its Studio 54 club.
On Thursdays, guests choose clothing for the “dolls,” as the
cocktail waiters and wait-resses are called.
"We created Dollhouse for a core crowd and tourist market that
needed something new and distinctive-not only new to Studio 54 but
to Las Vegas' nightlife cul-ture as a whole," said Mike Milner,
executive director of Studio 54.
Recently, the hotel also opened its exclusive “ultra lounge,”
Tabu. Its motto: “Every-thing Goes.” Enough said?
Treasure Island’s change to a sexy “TI” already has drawn a lot
of newspaper headlines and TV time, even though the family-friendly
pirates are hanging around until July 6 and the new show isn’t
scheduled to open until late October. Treasure Island president
Scott Sibella described it as: "We've evolved from a yo-ho-ho feel
to a more sophisticated feel."
All sirens are welcome to apply.
Even the Las Vegas Convention and Visitors Bureau has caught the
vibe.
Its new Web site, Only Vegas, offers full-size printouts of
showgirl bikinis, boas and Elvis jumpsuits.
Send one to your next Vegas-bound clients.
www.vegasfreedom.com.
