Jackson Hole Mountain Resort (JHMR) recently launched a new Grand Pass for the winter 2010-2011 ski and snowboarding season. Clients who purchase the pass this August receive a 25 percent discount compared to last year’s price, a rate not seen at the resort since the 1980’s. JHMR is also introducing Youth and Student Grand Passes, regardless of whether their parents are passholders.
The Adult Grand Pass offers unlimited skiing during the course of the entire 128-day season for $1,255 per person. The new Youth Grand Pass provides the same access for kids ages 6-14 for just $149. The Student Grand Pass, for ages 15-18, offers unrestricted mountain access for only $275. All passes include free START bus access to and from the town of Jackson, Wyo.
“Restructuring our season pass pricing was the right thing to do,” said JHMR president Jerry Blann. “We understand that value and the freedom to ski anytime are the highest priorities for our guests. The Grand Pass represents our biggest commitment ever to making unlimited skiing on this mountain as accessible as possible. This is a serious value proposition — we have not seen prices this low in well more than two decades, prior to the resort’s $110 million in improvements, including the new Tram, the Bridger Gondola and many other amenities.”
Also new this year are Peak Packs, which include options for 10 days, 20 days or weekend skiing only. The August price for the 10 Pack is $595, the 20 Pack is $1,015 and the Weekend Pack is offered at $789.
“With the Grand Pass you can ski for as little as $10 a day,” added JHMR chief marketing officer Chip Carey. “A big opportunity this year is for 20 Day and Weekend guests to experience the benefits of unlimited skiing by upgrading to a Grand Pass for a few hundred dollars, but at greatly reduced daily rates. As a consequence of being unrestricted, the Grand Pass is a totally different experience — it is Jackson Hole citizenship, with all of the accompanying benefits. Grand pass holders need never miss a lap on a powder morning, and will often find themselves coming out to catch the last few Trams of the day. Rather than worrying about using up days, pass holders are rewarded for skiing more often. The Grand Pass is a whole new way to experience the mountain; the more you use it the cheaper it is — and always free from restrictions.”
Jackson Hole Mountain Resort
www.jacksonhole.com
