TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Sign Up for Our Daily Newsletter

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Kenneth Shapiro // (c) 2013 Kenneth Shapiro
Kenneth ShapiroVP/Editorial Director of TravelAge West and TravelPulse

Share

  1. Home
  2. Travel
  3. USA Canada

Santa Barbara Wine Tasting Made Easy

Jul 10, 2012

Santa Barbara has one more reason to raise a glass and toast — the Santa Barbara Urban Wine Trail (SBUWT) has formally incorporated. To celebrate their band of 17 unique wine-tasting rooms downtown, they are pouring all kinds of fun for locals and visitors this summer, starting with its first “Passport Weekend.”

Created by a group of like-minded wineries, the SBUWT offers both novices and aficionados the opportunity to learn about and taste wines of many different varieties and styles crafted from Santa Barbara County’s best vineyards. With all 17 tasting rooms conveniently located in the culturally emerging “Funk Zone” neighborhood in downtown Santa Barbara, and only blocks from the beach, the SBUWT is designed for those who want to sip and savor some of Santa Barbara County’s finest wines without taking a lengthy drive. A uniquely “green” wine-tasting experience, this trail can be navigated by foot, bike or even by pedi-cab, and often allows for detours to shop and sightsee. Rolling hills and breathtaking vineyard views are certainly a treat, but this urban option is a dream for those looking to maximize their wine-tasting experience without ever having to leave downtown Santa Barbara.

The SBUWT is hosting its first-ever Passport Weekend, inviting guests to sip their way into summer, and enjoy a weekend of wine in the Santa Barbara sunshine, July 27-29. The weekend will feature special tasting opportunities from the various tasting rooms, the chance to meet winemakers, sample reserve vintage exhibitions and enjoy light bites and live music. The cost is $75 per person and that includes tastings at all SBUWT member wineries for the weekend. All Passport Weekend guests will receive an official SBUWT Passport and logo glass, and can take advantage of a 10 percent discount off all wine purchases at all SBUWT member tasting rooms that weekend.

Guests can begin their wine tasting adventures at any of the three check-in points where they can also purchase passes and pick up their passports and glasses. Passports are also currently available online for purchase.

Sign Up for Our Daily Newsletter

I accept the T&C and Privacy Policy.

“The Urban Wine Trail is the newest way to explore Santa Barbara Wine Country, right in the heart of downtown Santa Barbara,” said Ryan Carr, the chairman of the board of the SBUWT. “While many guests love to make the trip out to wine country, we understand that sometimes there’s not enough time during your visit to fit in all the amazing attractions Santa Barbara has to offer. The Urban Wine Trail is a great alternative to sip and savor all the amazing wines coming from our region, and discover a fun and new approach to wine tasting.”

The Details

Santa Barbara Urban Wine Trail
www.urbanwinetrailsb.com

Tell Us What You Think! forum

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. Carnival Glory and Carnival Magic Return to Service After Upgrades
  3. The 10 Best Luxury Golf Resorts in California
  4. Why Advisors Are Booking More Air
  5. 5 Southern Italian Beach Towns Beyond the Amalfi Coast

From Our Partners

More From TravelAge West

Park Hyatt Aviara’s stunning 18th hole

The 10 Best Luxury Golf Resorts in California

The iconic W New York – Union Square building is a New York City landmark.

Review: W New York – Union Square

Resting inside the catacombs at the Basilica of St. Patrick’s is a who’s who of prominent New Yorkers.

Review: Catacombs by Candlelight, a Unique New York City Tour

Many spaces in the hotel have been recently renovated, including on-site restaurant Astra.

Review: The St. Regis San Francisco

For the 2028 Summer Olympics, baseball will be played at the home of the Los Angeles Dodgers.

What Travel Advisors Should Know About Selling Sports Travel

As travelers veer away from international destinations, they're turning their attention to U.S. states.

Why U.S. Travelers Are Staying Close to Home This Summer

World Cup host cities in the U.S. are not seeing the expected bump in bookings during game dates.

Weak Hotel Demand in U.S. World Cup Cities

2026 Black Desert Resort

Review: Black Desert Resort in Southern Utah

The projected 50-story tower will sit at the intersection of Miami's Edgewater, Design District and Wynwood neighborhoods.

Anantara Makes U.S. Debut With Miami Resort & Residences

More Stories Like This

Park Hyatt Aviara’s stunning 18th hole

The 10 Best Luxury Golf Resorts in California

Read The Story
The iconic W New York – Union Square building is a New York City landmark.

Review: W New York – Union Square

Read The Story
Resting inside the catacombs at the Basilica of St. Patrick’s is a who’s who of prominent New Yorkers.

Review: Catacombs by Candlelight, a Unique New York City Tour

Read The Story
Many spaces in the hotel have been recently renovated, including on-site restaurant Astra.

Review: The St. Regis San Francisco

Read The Story
For the 2028 Summer Olympics, baseball will be played at the home of the Los Angeles Dodgers.

What Travel Advisors Should Know About Selling Sports Travel

Read The Story
As travelers veer away from international destinations, they're turning their attention to U.S. states.

Why U.S. Travelers Are Staying Close to Home This Summer

Read The Story
World Cup host cities in the U.S. are not seeing the expected bump in bookings during game dates.

Weak Hotel Demand in U.S. World Cup Cities

Read The Story
2026 Black Desert Resort

Review: Black Desert Resort in Southern Utah

Read The Story
The projected 50-story tower will sit at the intersection of Miami's Edgewater, Design District and Wynwood neighborhoods.

Anantara Makes U.S. Debut With Miami Resort & Residences

Read The Story
The new district is roughly bounded by Adams Boulevard and Manchester Boulevard from north to south and La Brea Avenue and Central Avenue from west to east.

Los Angeles Is Home to California’s First Historic Black Cultural District — Here’s How to Celebrate and Support It

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here