TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Sign Up for Our Daily Newsletter

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Christopher BatinContributing Writer

Share

  1. Home
  2. Travel
  3. USA Canada

The Reign of Waterfall

Feb 01, 2008
This is the first Image
Waterfall Resort, on Prince of Wales Island,
specializes in upscale fishing trips.
Agents who arrange sport-fishing trips for their clients know that one fishing lodge does not fit all. Having covered the Alaska lodge scene for over 33 years, I have visited camps where the chef’s rusty cooking skills were worse than the rustic accommodations, and a five-star lodge with its luxurious teak furniture and smoked pheasant on rye made me contemplate the life of a fishing guide. Each lodge caters to a different client, and the agent who knows how to accurately match client to lodge will reap big profits, year after year.

Waterfall Resort, on the outside edge of Alaska’s Prince of Wales Island, is a saltwater fishing lodge that has broken all the rules of the fishing lodge business and succeeded where others have failed, especially in a region that receives over 160 inches of rain a year. Agents would be wise to know it.

“Waterfall has built its core business on large corporate clients like Ford Motor Company,” general manager Steve Cockrell told me as we sipped a beverage at the lodge’s general store. “Individuals come up as part of the group, and invariably, they return on their own, bringing friends and family, who bring theirs. We soon have four generations of families, from youngsters to 70-year-old diehards, making a stay at the resort a very high-quality family experience. The spin-offs we get from these corporate guests is significant.”

Waterfall is a saltwater fishing lodge, meaning anglers venture out in modern cabin-cruiser boats and pursue a variety of fish found in the fish-rich passages off Prince of Wales Island’s remote west coast. The resort requires neither long hikes across tundra nor refined fly-fishing skills to catch fish. The guides make catching fish easy much to the delight of first-time anglers like Deborah Cox Wood.

This is the second Image
Author Christopher Batin with a king
salmon caught at Waterfall Resort.
Wood takes in the scenery as our boat eases into a side eddy off the main current outside Bucareli Bay. Our guide is Sean Roberts, and few can match him at catching king salmon. We drop down herring rigs and in a matter of minutes, Wood’s rod bucks wildly from a rampaging, 30-pound king salmon.

Sign Up for Our Daily Newsletter

I accept the T&C and Privacy Policy.

She grabbed the rod from Roberts and began to reel.

“I’m a reeler, not a hooker,” she deadpanned.

Indeed, there’s a lot to hook. Salmon here are superb for both catching and eating, especially king salmon that range from 20 to 90 pounds. Halibut can reach over 400 pounds, although the average catch is 30 to 50 pounds, with lots of fish taken in the 80- to 200-pound range each month. In addition to coho, chum and pink salmon, Waterfall offers spectacular fishing for rockfish and halibut. Big ling cod also cruise the depths.

The Waterfall experience is more than just fishing, but exploring the marine wonders of Prince of Wales Island. After catching our limit each day, we cruised rugged wilderness shorelines, checked out seals, sea lions, whales, eagles and abundant marine birds.

Meals are buffet style with more food than clients can possibly eat in a sitting. Expect exquisite meats and fresh Alaska seafood each night, a soup, salad and fruit bar, fresh-baked breads, desserts, crab and oyster appetizers, assorted beverages and complimentary wine.

Breakfast selection includes fruits, bakery goods, yogurt, scrambled eggs, several types of breakfast meats, blintzes, pancakes or waffles. The quality of these all-you-can-eat meals seems more suited for foreign dignitaries than anglers in a remote area of Alaska.

This is the second Image
Waterfall features saltwater
fishing from boats.
I had caught my limit of king salmon each of the last two days. On day three, the halibut action continued nonstop until noon, when we anchored off a wilderness coastline and had lunch. Meals are ordered the day before from six different sandwiches and wraps, with myriad accompaniments.

Each guest also has an individual Thermos. Thanks to the skills of chef Stu Campbell, the daily hot item of soup, chili or stew can match any five-star restaurant. Waterfall marketing director Chuck Baird was fishing with me that day and said few high-end hotels can match the resort’s service.

“We have about 95 employees to 96 guests in a 90- to 100-day season,” he said, “which provides an employee-to-guest ratio of about one to one.

Occupancy rate is around 90 percent all season. We have a list of guests who have been returning each year for over 20 years, with some more than once a year.”

As Chuck hooked a fish, and my rod also doubled over, it was easy for me to understand why.

THE DETAILS

Waterfall Resort
800-544-5125
www.waterfallresort.com/taw.html

Waterfall Facts
Check-In: It’s common for clients to have two or three, 50-pound boxes of fish fillets to take home. An Alaska Airlines representative works at the lodge to assign seats and check in luggage and fish boxes. These services help clients avoid airport hassles in Ketchikan.

Massage: In addition to treating “fishing fever,” Waterfall offers several massage options.

Fish Prep: All fish are filleted and vacuum packed, labeled, flash frozen and hand packed into fish boxes suited for FedEx or airline transport.

Fish Derby: Anglers compete in the $100,000 King of Kings Salmon Tournament that is open to all guests. Weekly and monthly prizes are awarded.

Accommodations: The resort’s 26 waterfront cabins are great for most clients. Groups of two or more might opt for the Egghouse Rooms or condo suites, many of which have their own fireplace, a great ocean view and kitchen facilities.

Phone and Internet: The lodge offers a land line phone, Internet service and satellite TV, but no cell-phone service or wireless Internet.

Lagoon Saloon: A popular after-fishing destination for guests, complete with full-service bar, phone, computers to check e-mail and view the day’s photos and a large-screen satellite TV, as well as ping pong, darts and pool table.

Rates: Prices range from $3,095 to $3,795 for three nights, four days. Price includes roundtrip Bush plane flight to resort from Ketchikan. Resort is commissionable to travel agents.

Tell Us What You Think! forum

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. Carnival Glory and Carnival Magic Return to Service After Upgrades
  3. The 10 Best Luxury Golf Resorts in California
  4. Why Advisors Are Booking More Air
  5. 5 Southern Italian Beach Towns Beyond the Amalfi Coast

From Our Partners

More From TravelAge West

Kiwi Link brought together 60 New Zealand sellers and 56 North American buyers.

What We Learned at Tourism New Zealand’s Kiwi Link The Americas 2025 in Chicago

A steady inbound travel market is a stabilizing force that benefits the greater U.S. travel industry.

U.S. Tourism Predictions Improve for 2025

Tourism Cares' new interactive map highlights sustainable travel experiences across Denmark, Finland, Norway and Sweden.

Tourism Cares Launches Sustainable Travel Map for Nordic Countries

Hawaiʻi Loves Travel Advisors

Hawaiʻi Loves Travel Advisors

Webinar | Watch Now

The event gathered more than 1,000 buyers and 2,900 exhibitors.

Mexico Travel Trends and Hot Topics at 2026 Tianguis Tourism

An aerial shot of Risonare Nasu, an agritourism property about 90 minutes from Tokyo by train

Japan’s Hoshino Resorts Offers Unique Stays in Under-the-Radar Locations

Among the three U.S. Virgin Islands, St. Thomas continues to be the leading destination within the territory.

U.S. Virgin Islands Breaks Records With First Quarter 2026 Arrivals

The event brought together more than 500 global industry partners.

What We Learned at Fiji Tourism Exchange 2026

Caribbean arrivals continued to grow in 2025 despite weather-related disruptions and ongoing geopolitical uncertainty.

Caribbean Tourism Shows Resilient Growth in 2025, Rising 2.5%

More Stories Like This

Park Hyatt Aviara’s stunning 18th hole

The 10 Best Luxury Golf Resorts in California

Read The Story
The iconic W New York – Union Square building is a New York City landmark.

Review: W New York – Union Square

Read The Story
Resting inside the catacombs at the Basilica of St. Patrick’s is a who’s who of prominent New Yorkers.

Review: Catacombs by Candlelight, a Unique New York City Tour

Read The Story
Many spaces in the hotel have been recently renovated, including on-site restaurant Astra.

Review: The St. Regis San Francisco

Read The Story
For the 2028 Summer Olympics, baseball will be played at the home of the Los Angeles Dodgers.

What Travel Advisors Should Know About Selling Sports Travel

Read The Story
As travelers veer away from international destinations, they're turning their attention to U.S. states.

Why U.S. Travelers Are Staying Close to Home This Summer

Read The Story
World Cup host cities in the U.S. are not seeing the expected bump in bookings during game dates.

Weak Hotel Demand in U.S. World Cup Cities

Read The Story
2026 Black Desert Resort

Review: Black Desert Resort in Southern Utah

Read The Story
The projected 50-story tower will sit at the intersection of Miami's Edgewater, Design District and Wynwood neighborhoods.

Anantara Makes U.S. Debut With Miami Resort & Residences

Read The Story
The new district is roughly bounded by Adams Boulevard and Manchester Boulevard from north to south and La Brea Avenue and Central Avenue from west to east.

Los Angeles Is Home to California’s First Historic Black Cultural District — Here’s How to Celebrate and Support It

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here