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Emma Weissmann
Emma WeissmannContributing Writer

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Northstar Travel Group Launches New ALIS DESIGN+ Event

Apr 11, 2023
Events  Hotels and Resorts  Travel News  
Northstar Travel Group Launches New ALIS DESIGN+ Event
The first ALIS DESIGN+ event will take place Jan. 24-25, 2024, at the JW Marriott/Ritz-Carlton Los Angeles L.A. Live.
Credit: 2023 Monkey Business/stock.adobe.com

Northstar Travel Group, the leading B2B information and marketing solutions company serving the travel industry, has added another event to its roster, set to debut in 2024: ALIS DESIGN+: The Gathering for Hotel Architecture, Construction & Design. (Note: Northstar is also the parent company of TravelAge West.)

Operated by Northstar’s hospitality-focused division, The Burba Hotel Network (BHN) Group, the event will be led by design-community events expert Michelle Finn, vice president, design and construction, products and services for The BHN Group, and will be produced in partnership with the American Hotel & Lodging Association. It’s set to debut Jan. 24-25, 2024, at the JW Marriott/Ritz-Carlton Los Angeles L.A. Live as a separate but complementary event following Northstar’s The American Lodging and Investment Summit (ALIS) event.

“This will deliver a unique experience that connects owners and developers with top design, construction and architectural professionals and manufacturers essential to the renovation and new construction of hotels,” Finn said. “Leveraging the affiliation with ALIS for such a venture is a rare opportunity, and I am excited to collaborate with the team at The BHN Group and Northstar to launch ALIS DESIGN+.

This will deliver a unique experience that connects owners and developers with top design, construction and architectural professionals and manufacturers essential to the renovation and new construction of hotels.

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“Michelle brings three decades of expertise in this space and a unique blend of relationships, expertise and credibility,” added Jeff Higley, president of The BHN Group. “Investment, development and financing are the predominant pillars of ALIS, so it makes sense to build on that foundation and incorporate key elements and processes that bring those pillars to life.”

During the event, hospitality industry investors, owners, developers, financiers, designers, architects, construction companies, renovators, purchasers and suppliers are invited to collaborate during pre-scheduled meetings, in addition to learning about new product offers by exhibitors in an intimate setting. Educational and discussion-driven content also aims to further connect and inspire the attendees during the two-day conference.

ALIS DESIGN+ is a natural extension of our ALIS conference as the focus on design, architecture and construction is the perfect complement to the investment-specific focus of ALIS.

“ALIS DESIGN+ is a natural extension of our ALIS conference, as the focus on design, architecture and construction is the perfect complement to the investment-specific focus of ALIS,” said Bob Sullivan, Chief Commercial Officer and President of Northstar Travel Group. “We look forward to delivering a best-in-class experience for our attendees, exhibitors and sponsors and continuing to extend our strong presence in the hotel sector.”

ALIS DESIGN+ represents the second product launch from The BHN Group this year, following the introduction of Hotel Investment Today (which provides the latest news and information services for hotel dealmakers and developers) in January. 

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