Last month, SmartFlyer hosted its annual, agency-wide summit, SmartFlyer CORE 2022, at Rosewood Miramar Beach in Montecito, Calif.
The event — which was named for the agency’s key pillars of Collaboration, Originality, Relationships and Education — brought 200 travel professionals together for a day of networking and programming.
Attendees were briefed on takeaways from the SmartFlyer 365 Report (a review of the preceding year that includes trends, booking statistics, marketing insights and more); enjoyed a panel on elevating the consumer experience; and participated in an afternoon of breakout discussions among tailored groups with shared professional specialties. Session topics ranged from regional travel outlooks to cruise industry updates, experiential travel trends, social storytelling best practices and more.
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