TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Emma Weissmann
Emma WeissmannContributing Writer

Share

  1. Home
  2. Industry Insight
  3. Business Features

ASTA: Survival of Travel Agencies Is Uncertain if Conditions Persist

Aug 06, 2020
ASTA: Survival of Travel Agencies Is Uncertain if Conditions Persist
Only 13.6% of travel agencies polled by ASTA anticipate being in business in one year if current conditions hold.
Credit: 2020 highwaystarz/stock.adobe.com

Back in mid-March, when travel agencies began to see a dip in business due to concerns about the coronavirus, 77% of American Society of Travel Advisors’ (ASTA) membership predicted they would be out of business in six months or less if the current conditions held.

Now, nearly five months (and three rounds of COVID-19-specific federal relief packages later) travel advisors aren’t faring any better: The newest ASTA research, which surveyed 1,200 advisors between Aug. 4-5, reveals that 15.8% of agencies will shutter in six weeks or less; 24.3% will close in three months; 31.2% in six months; and 15.1% in a year. Only 13.6% anticipate being in business longer than a year from now if current conditions and cash reserves hold.

RELATED: The U.S. State Department Drops Its "Do Not Travel" Advisory

More than 90% of ASTA’s members are reporting a revenue loss of 75% or more since 2019, and 75% of respondents have laid off or furloughed at least one employee. Perhaps more shockingly, though, is that nearly half of respondents (43.1%) have had to lay off or furlough three-quarters or more of their workforce, despite the fact that they accessed benefits from the Paycheck Protection Program (46.3%); the Small Business Administration’s Economic Injury Disaster Loan program (34.9%); and enhanced unemployment benefits (38.2%), all of which fall under the CARES Act.

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

RELATED: A Week in the Lives of 5 Travel Advisors During the COVID-19 Pandemic

Although the implementation of CARES Act relief programs has helped prevent an even worse outcome, Zane Kerby, CEO and president of the trade association, says Congress needs to take additional measures — and fast.

“We view this outcome as unacceptable, and call on Congress to include in the next COVID-19 relief bill provisions to prevent it,” Kerby says, mentioning action items such as the inclusion of travel agencies as eligible recipients in any airline payroll support funding; the passing of the RESTART Act to provide long-term forgivable loans to the hardest-hit businesses; and an extension of expanded unemployment benefits for laid-off agency employees and independent contractors.

We view this outcome as unacceptable, and call on Congress to include in the next COVID-19 relief bill provisions to prevent it.

Additionally, 43.8% of respondents are seeing a lag in receiving an outstanding commission payment of between six and 12 months, and 18.8% say they won’t receive commission for more than a year, compared to a wait of one to three months (8.8%) or between three and six months (27.5%). Only 1.2% don’t see any lag time between a booking and payout.

RELATED: Need to Know Research: Travel Advisors Are Not Worried About COVID-19 Testing

“As the only trade association advocating for travel advisors, we are spending every waking hour making this case to Congress and encourage anyone who hasn’t yet participated in our grassroots campaign to do so today,” Kerby said.

Advisors taking the survey also weighed in on critical steps the government should be taking right now to relieve struggling businesses. They include (in order of importance):

- Developing and widely distributing a COVID-19 vaccine

- Lifting the U.S. State Department and CDC guidance against international travel (Note: The U.S. State Department’s advisory was lifted Aug. 6).

- Removing the EU ban on American citizens

- Eliminating the CDC’s No Sail Order on Cruising

- Asking the Federal Aviation Administration to mandate masks on all flights, a move that ASTA’s Kerby calls “a small price to pay to be able to ‘go and see.’”

- Lifting Caribbean regional restrictions on U.S. travelers

- Taking away state-by-state quarantine rules in the U.S.

Congress is currently working on the next — and likely final — COVID-19 federal relief package. ASTA encourages travel advisors to contact members of Congress with their priorities via the association’s Grassroots Portal.

The Details
American Society of Travel Advisors
www.asta.org

Tell Us What You Think! forum

Related Content

WTTC Pushes for Local — Not National — Travel Restrictions to Boost Economy

WTTC Pushes for Local — Not National — Travel Restrictions to Boost Economy

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. Carnival Glory and Carnival Magic Return to Service After Upgrades
  3. The 10 Best Luxury Golf Resorts in California
  4. 5 Southern Italian Beach Towns Beyond the Amalfi Coast
  5. All the Perks on Offer for Advisors During Travel Advisor Appreciation Month

From Our Partners

More From TravelAge West

The latest TravelAge West research reveals a widening gap between event travel demand and advisor bookings.

Most Travel Advisors Are Sitting Out the World Cup — Will the 2028 Olympics Be Different?

Sensible Weather has sold more than 1 million Weather Guarantees across 8,000 destinations.

As Weather Anxiety Grows, Sensible Weather Expands Internationally

Editorial: Navigating Host Agency Relationships

Editorial: Navigating Host Agency Relationships

Vague language in a contract may be a red flag, and advisors should feel empowered to ask clarifying questions before signing.

Red Flags to Watch for When Choosing a Host Agency

Safaris are one of the most popular wildlife-based travel opportunities, but it’s important to work with responsible suppliers.

A Guide to Ethical Wildlife Travel

During the mehndi portion of a South Asian wedding, the bride’s hands and feet are covered in symbolic henna designs.

This Travel Advisor Specializes in South Asian Weddings

Amid geopolitical uncertainty, people are turning towards domestic travel in a bid to mitigate unforeseen safety and logistical concerns.

Top Summer Travel Trends for 2026

Most AI users are using the technology to help them save money when booking travel.

5 Forces Affecting Travel Choices — Including More Trust in AI Bookings

The award is announced annually at ASTA's Travel Advisor Conference.

Meet ASTA's Travel Advisor of the Year for 2026

More Stories Like This

The latest TravelAge West research reveals a widening gap between event travel demand and advisor bookings.

Most Travel Advisors Are Sitting Out the World Cup — Will the 2028 Olympics Be Different?

Read The Story
Sensible Weather has sold more than 1 million Weather Guarantees across 8,000 destinations.

As Weather Anxiety Grows, Sensible Weather Expands Internationally

Read The Story
Editorial: Navigating Host Agency Relationships

Editorial: Navigating Host Agency Relationships

Read The Story
Vague language in a contract may be a red flag, and advisors should feel empowered to ask clarifying questions before signing.

Red Flags to Watch for When Choosing a Host Agency

Read The Story
Safaris are one of the most popular wildlife-based travel opportunities, but it’s important to work with responsible suppliers.

A Guide to Ethical Wildlife Travel

Read The Story
During the mehndi portion of a South Asian wedding, the bride’s hands and feet are covered in symbolic henna designs.

This Travel Advisor Specializes in South Asian Weddings

Read The Story
Amid geopolitical uncertainty, people are turning towards domestic travel in a bid to mitigate unforeseen safety and logistical concerns.

Top Summer Travel Trends for 2026

Read The Story
Most AI users are using the technology to help them save money when booking travel.

5 Forces Affecting Travel Choices — Including More Trust in AI Bookings

Read The Story
The award is announced annually at ASTA's Travel Advisor Conference.

Meet ASTA's Travel Advisor of the Year for 2026

Read The Story
Brightline officials say ridership is up more than 20% through the first three months of this year.

How Brightline Is Working With Travel Advisors

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here