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According to Rob Holmes, founder and chief strategist of content marketing agency GLP Films (GLP), the COVID-19 pandemic has “stimulated the importance and need of companies to rally together and support each other.”
“The pandemic has allowed us an opportunity to revisit our mission, vision and company strategy,” he said. “Overall, it won’t change our core or how we engage the travel industry; for example, we have always been focused on sustainable tourism development. But now we are also using our experience in storytelling and communications to help the travel industry with strategies to recover and rebuild for a more sustainable future. We are global citizens, and more than ever we need to be stewards and thought leaders in our community.”
Our goal was to convey positivity and encouragement to get through a crisis with real and honest stories of how the tourism industry has been adaptive and resilient.
For GLP, one such effort is launching its #TourismStrong initiative, which highlights its global partners across some 50 countries. The video series adds to previously produced films with a recently recorded conversation on how the featured tourism partner is currently faring in the age of COVID-19 as well as its inspiring steps toward a brighter future.
“Our goal was to convey positivity and encouragement to get through a crisis with real and honest stories of how the tourism industry has been adaptive and resilient,” he said. “This was our way to give back: to help and provide perspective and encouragement for others.
Following are several of GLP’s inspiring #TourismStrong videos. Watch the rest of the series here.
Feeding NYC First Responders With Pierre Thiam, Award-Winning Senegalese Chef
Community-Based Tourism on Thailand's Andaman Coast
Food and Family With Chandos Tacos in Sacramento, Calif.
Strength From the Mountains in Western Maine
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