The Black Travel Summit (BTS) is set to unveil new research on Black travelers and announce its first international destination for 2025 at its upcoming event in Fort Lauderdale, Florida.
Scheduled for Oct. 10-13, 2024, at the Hyatt Centric Las Olas, the summit will present updated data on Black travelers' trends and spending habits. This research, conducted in partnership with the Black Travel Alliance and MMGY Global, follows a 2020 study that significantly impacted the industry.
"We are excited to reveal the second phase of our study, offering unprecedented insights into post-pandemic spending habits,” said Martinique Lewis, executive director of the Black Travel Alliance. “This research highlights the growing impact of the Black travel dollar and the trends shaping this vibrant community. These findings will reshape the travel industry's understanding of the Black traveler."
The summit will also announce its 2025 host destination, marking BTS's first venture outside the United States.
"This is not only a first for us, but a first for the Black travel community in the U.S., to follow a summit created specifically for them outside of the country,” said Anita Moreau, founder and CEO of the Black Travel Summit. “This international expansion signals a new chapter in our mission to celebrate Black travelers globally."
The four-day event will feature prominent figures in Black travel, including Jubril Agoro (founder of Passport Heavy), Dr. Gaynelle Henderson (president of Henderson Associates & Travel) and Javier Wallace (founder of Black Austin Tours). Sponsors include Hyatt, Visit Lauderdale, AmaWaterways and Experience Grand Rapids.
The summit's program includes the Black Travel Film Festival and the Future of Black Tourism Leadership Conclave. Brands such as Visit Jordan, National Geographic and Expedia Group will be in attendance.
Passes for the summit range from $350 for the practitioner/traveler pass to $900 for the corporate pass, with a la carte options starting at $35.
Editor’s Note: This article was generated by AI, based on a press release distributed by the Black Travel Summit. It has been fact-checked and reviewed by a TravelAge West editor.
