Cultural expedition cruise company Swan Hellenic has announced a partnership with Approach Guides to provide travel advisors with a new marketing solution.
The tool aims to streamline the process of promoting Swan Hellenic's cruise offerings to potential customers, and its centerpiece is a set of customizable marketing pages, referred to as "content experiences." These pages showcase Swan Hellenic's itineraries, onboard experiences, destinations, ships and current promotions. Travel advisors can co-brand these pages and share them through various channels, including websites, emails, social media and in-person events.
"Swan Hellenic leads in culture-rich expedition cruising and now we have a solution that powerfully assists our valued travel advisor partners to tell our compelling story," said Joe Maloney, Swan Hellenic's vice president of sales, North America. "Time-strapped advisors can now market and sell our world-class itineraries in seconds, delighting guests with inspiring personalization to earn more with less effort."
The technology behind this tool comes from Approach Guides, a content optimization platform for travel brands. The marketing solution is now available to travel advisors.
"Swan Hellenic assigns paramount importance to the travel advisor community and is demonstrating it with this partnership," said Jennifer Raezer, co-founder and CMO of Approach Guides. "Advisors can now quickly share beautiful, personalized marketing content with clients in the moment they are learning about Swan Hellenic's incredible expeditions, then sit back and collect the leads."
Editor’s Note: This article was generated by AI, based on a press release distributed by Swan Hellenic. It was reviewed by a TravelAge West editor.
