What: New Survey Data Shows Travel as a Main Motivator for Traveling Again
A recent Caravan survey from market research firm Engine Insights shows that for 56% of consumers, the ability to travel is a factor in their decision to get vaccinated. The survey also showed that 76% of adults plan on traveling within the next six months. Of those, 40% of respondents are looking to reunite with family and friends; 39% are comfortable booking now for a trip in the next three months; and 35% are willing to take a trip as soon as this weekend.
Why It Matters: As Vaccinations Increase, Consumers' Comfort Levels Will Rise
The survey also showed that although 59% of consumers are nervous about resuming “normal life,” nearly the same percentage (56%) feel that once someone is fully vaccinated, there should no longer be a need to wear a mask in an indoor setting. Clearly, as circumstances related to the COVID-19 pandemic ease and more people become vaccinated, consumers will become increasingly comfortable with traveling again. Advisors should be aware of how important travel is to their clients — to the point of being a motivation for getting the vaccine — and be ready to serve them now and for future trips.
Fast Facts
- According to the survey, on their next trip, travelers say they are likely to stay in a hotel (72%), with family and friends (65%), at an all-inclusive resort (35%) or at an Airbnb-type rental (35%).
- The survey also shows that younger travelers plan on spending more per night than older travelers: Generation Z ($303), Millennials ($257), Generation X ($215) and Baby Boomers ($177).
- Only 12% of respondents are planning on traveling internationally on their next trip.
What They Are Saying: Consumer Attitudes About COVID-19 Travel Are Constantly Changing
“The travel focused results are important because it’s such a fluid situation,” said Don Simons, CEO of Engine Insights. “We need to continue to check in with consumers directly to understand their plans. As vaccines continue to roll out and the CDC announces changes to travel and even mask restrictions, some consumers are becoming more open to travel. It’s also interesting to note the changes in social pressures — only a few months ago, pictures from a travel destination could be looked upon by some as a bad decision. That is less so today and seems to be decreasing rapidly. It’s also important to understand specific circumstances, destinations and modes so businesses can plan accordingly. There is reason for optimism, and we see a great willingness to travel soon, and for some, immediately.”
The Details
Engine Insights
