TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
MP_Headshot
Mindy PoderEditor-in-Chief

Share

  1. Home
  2. Industry Insight
  3. Opinion

Expedition Cruising Is Becoming the Industry’s Most Aspirational Niche

Jun 23, 2019

For the last few months, my fiance and I have been trying to decide where to go on our honeymoon. While many consider this the “fun” part of wedding planning, I’ve been overwhelmed. Given my profession in the travel industry, perhaps it’s not surprising that I’ve already visited so many of the “obvious” post-nuptials destinations. 

After considering tried-and-true countries (and continents, for that matter), we began researching Antarctica. My partner proceeded to look up YouTube videos of the White Continent, and we quickly found ourselves in a black hole of terrifying footage depicting ships attempting to sail through Drake Passage, the infamously choppy waters between South America’s Cape Horn and the South Shetland Islands of Antarctica.

Now, I knew of Drake Passage’s reputation as a difficult body of water to sail through, but I never imagined just how bad it could be in a storm. The videos reminded me of scenes from the film “Titanic,” and gave me an empathetic bout of nausea. I soon found myself second-guessing our choice — until I remembered how Aurora Expeditions, the line I’m considering sailing with, is launching the region’s first ship featuring an Ulstein X-bow. The design, an inverted hull at the fore of the ship, pierces waves with greater stability and reduces impact and pitching in rough conditions. The line’s Greg Mortimer vessel launches this fall, and while it claims to be the first Antarctica-bound ship to feature the X-bow, it certainly won’t be the last (Lindblad Expeditions’ National Geographic Endurance will sport an X-bow when it launches in 2020).

This issue’s cover story, “Profiling the Future Expedition Cruiser” (page 10), details how expedition cruising is evolving and becoming better than ever, thanks to innovations in hardware and a desire to meet the expectations of the luxury clients who can afford these expensive sailings.

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

As expedition cruises become some of the most sophisticated and unique products offered within the entire industry, you can bet that clients with the means — and even those saving for aspirational honeymoons — will be asking where to sign up. It’s a reminder that while adventure travel once seemed niche and reserved for only the most intrepid clients, that’s increasingly no longer the case.

Tell Us What You Think! forum

Related Content

Explorer 2019: Our Take on Covering Adventure Travel for Travel Advisors

Explorer 2019: Our Take on Covering Adventure Travel for Travel Advisors

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. Carnival Glory and Carnival Magic Return to Service After Upgrades
  3. The 10 Best Luxury Golf Resorts in California
  4. Why Advisors Are Booking More Air
  5. 5 Southern Italian Beach Towns Beyond the Amalfi Coast

From Our Partners

More From TravelAge West

InterContinental Halong Bay Resort offers front-row views of the UNESCO World Heritage Site.

Review: InterContinental Halong Bay Resort

The Lodge at Pico Bonito will debut in Honduras under WorldHotels' new collection.

The Latest Updates From Hilton, WorldHotels and Bahia Principe Hotels & Resorts

Reimagined guestrooms are slated to debut at the Outrigger Waikiki Beach Resort this fall.

Outrigger Waikiki Beach Resort Begins $100 Million Renovation

Park Hyatt Aviara’s stunning 18th hole

The 10 Best Luxury Golf Resorts in California

Crystal Grace will feature a collection of new dining experiences.

Preview: Crystal’s Crystal Grace

Villa Saba is perfect for upscale travelers looking for privacy and space.

New and Notable Luxury Accommodations in the Caribbean

Grand Tented Pool Pavilions at Aman-i-Khas are palatial in size.

India’s Best Luxury Wildlife Resorts

South Bank Turks and Caicos is centered around the island's tranquil lagoon.

Review: South Bank in Turks and Caicos

Families looking for an elevated beach house stay will enjoy Shore House, the newest offering at Hotel del Coronado, which has officially completed its six-year, $550-million-dollar refresh.

Review: Shore House at the Newly Renovated Hotel del Coronado

More Stories Like This

Mexico was North America's top tourism performer last year.

Data Shows Mexico’s Tourism Sector Outperformed the U.S. in 2025

Read The Story
Traveling in America changed tourists’ perceptions of the country for the better.

International Visitors Give U.S. Vacations High Marks

Read The Story
A friction-free inquiry process helps advisors set boundaries from the start of a client interaction.

How to Eliminate Burnout, Starting With Client Inquiries

Read The Story
Karen Morales is the founder of Joyward Travel, a Fora advisor and Fora Accessibility Program Lead.

What I Wish Travel Advisors Knew About Booking Accessible Travel, as an Agent and a Wheelchair User

Read The Story
More travelers, including younger generations, are purchasing travel insurance.

Travel Insurance Purchases Are Up — Even Among Younger Generations

Read The Story
The ALGVPro Specialist Program in Spanish ensures better accessibility in an increasingly diverse travel advisor community.

ALG Vacations Announces ALGVPro Specialist Program in Spanish

Read The Story
According to Delta’s study, global travelers are finding more meaning in real-world experiences amid the growth of AI.

Study Reveals Why AI Is Making Travel Even More Important

Read The Story
Editorial: Travel Advisors Provide Calm Amid Chaos

Editorial: Travel Advisors Provide Calm Amid Chaos

Read The Story
IATA is predicting that average airfares will fall over the course of 2026.

The Beginning of 2026 Shows 3.8% Growth in Air Passenger Demand

Read The Story
Bad Bunny’s thematic performance showcased Puerto Rican culture in a way that enticed viewers to know more about the destination.

Interest in Puerto Rico Skyrockets After Bad Bunny’s Super Bowl Half-Time Show

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here