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WhatMarketing services firm MMGY Global recently released its quarterly Travelhorizons survey, which indicated that 28% of U.S. adults are less interested in traveling internationally now than they were at this time last year.
Why It MattersThe report further reveals that the safety and security of a destination is top of mind for these respondents, with 36% of them reporting feeling less safe in international destinations than when traveling within the U.S. Although this could provide an opportunity to boost domestic travel sales, advisors should also work to ease their clients’ fears while carefully qualifying them for the destinations and suppliers that are best suited to their needs.
Fast Facts- In general, traveler sentiment remains relatively unchanged from last year.
- The overall Traveler Sentiment Index is currently 115, one point down from this time last year.
- Travelhorizons is a quarterly survey of Americans’ travel intentions viewed through the lens of emerging economic, social and political developments.
- The survey was conducted with 2,304 pre-qualified adults.
What They Are Saying“Based on this, we're hypothesizing that safety of the destination is becoming more of a desirable factor when vacationing,” said Chris Davidson, executive vice president of insights and strategy for MMGY Global. “We think this is being primarily driven by older generations.”
The DetailsMMGY Globalwww.mmgyglobal.com