What
Northstar Travel Group (NTG), parent company of TravelAge West, has acquired travel technology website Tnooz and its related assets to further accelerate development of Phocuswright’s PhocusWire media property. Tnooz will be merged with PhocusWire through the end of 2018.
Why It Matters
The acquisition shows the rapid impact on the travel, tourism and hospitality sector that PhocusWire has achieved in the 12 months since its launch at The Phocuswright Conference 2017, the premier conference for executives across the travel technology industry. Once the merger is complete, the resulting content will be an even more valuable resource for travel advisors.
Fast Facts
- Tnooz will be merged with PhocusWire by the end of 2018; its content archive, many of its signature products and long-standing editorial focus on online travel and travel technology will be retained by the PhocusWire team.
- U.S.-based Tnooz was founded in 2009 and is an important leader in news coverage of the online travel business, including the pioneering of early industry hackathons and the profiling of hundreds of industry startups.
- Phocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. PhocusWire is a media service that covers the world of digital travel with a range of news, analysis, commentary and opinion from across the travel, tourism and hospitality sectors.
- NTG is the owner of brands including Travel Weekly, TravelAge West, Business Travel News, Successful Meetings, Meetings & Conventions, Travel Weekly China, Incentive, M&C China and Web in Travel. The company produces more than 75 face-to-face events in 13 countries in retail travel, hospitality, corporate travel, travel technology, sports travel and the meetings industry.
What They Are Saying
"We are very excited to merge Tnooz into PhocusWire under the leadership of our editor-in-chief, Kevin May,” said Bob Sullivan, president of the travel group for NTG. “We are confident that the loyal audience and partners of both brands will be very pleased with the results as these two leading travel news brands join forces.
"Over the past nine years, Tnooz has developed a large following of travel leaders through strong and consistent editorial coverage of the most important topics impacting the travel technology ecosystem,” added Pete Comeau, senior vice president of sales and marketing for Phocuswright. “We are excited to welcome the Tnooz readers and commercial partners to PhocusWire as we build the strongest and most targeted audience eager to understand how technology impacts all facets of today’s travel industry."
The Details
Northstar Travel Group
www.northstartravelgroup.com
