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WhatNorthstar Travel Group today announced the acquisition of travAlliancemedia, which serves the retail travel industry with well-known brands including TravelPulse.com, Agent at Home, Travel Agent Academy, Agent Studio and a collection of custom content and marketing services. (Northstar Travel Group is the parent company of TravelAge West.)
Why It MattersThe merger — which combines the services, talent and resources of the travel industry’s most well-respected brands — will better serve the retail community by giving travel advisors and suppliers access to the best marketing, events and content available. Bringing these companies together will help streamline services and make it easier for advisors to get the information they need.
Fast Facts - Mark Murphy, founder and CEO of travAlliancemedia, will serve as an advisor to the Northstar and TravAlliancemedia combination.
- Northstar Travel Group is the leading B-to-B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, corporate and sports meetings, incentives, hospitality, and travel technology. The company is based in Secaucus, N.J.
- travAlliancemedia is based in Westampton, N.J. and is a leading marketing services, information, event and online media company serving the travel advisory market. Travel industry commentator and entrepreneur Mark Murphy launched the business as Performance Media in 2002. It rebranded in 2011 as travAlliancemedia.
What They Are Saying“The addition of travAlliancemedia’s well-known brands serving the retail, home-based and independent travel advisory market complement Northstar’s leadership brands including Travel Weekly and TravelAge West serving the retail travel industry,” said Thomas Kemp, Chairman & CEO of Northstar Travel Group. “The acquisition provides Northstar with an unparalleled portfolio of marketing services, online media, events, and marketing tools serving the travel advisory community and connecting travel suppliers and destinations to this audience.”
“We are thrilled to complete this merger of the two leading information and marketing services companies serving the retail travel market,” said Mark Murphy, the founder and CEO of travAlliancemedia. “We know the Northstar team and brands very well and believe this is a great combination of talent, complementary brands, and online services to better serve the travel advisory market.”
“The travAlliancemedia portfolio is a perfect strategic fit with Northstar’s core information and marketing services brands serving the retail travel industry,” said Bob Sullivan, President of Northstar’s Travel Group. ““We are very excited about the growth opportunities in Canada and we will work with John Kirk to determine what Northstar brands and products we may introduce in Canada.”
The DetailsNorthstar Travel Groupwww.northstartravelgroup.com