TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
David PeterkofskyContributing Writer

Share

  1. Home
  2. Travel
  3. Asia Pacific

The River's Edge

Nov 27, 2002
Fiji without the beach and tourism and conservation hand in hand? Those concepts may surprise some travelers, but an outfit called Rivers Fiji is trying to change perception of the destination with river-rafting and kayaking trips throughout the interior of the country’s main island all with an eye to ecotourism ideals.

The company, which set up shop in the South Pacific in 1998, is no stranger to running rafting trips. Rivers Fiji is a division of Outdoor Adventure River Specialists, the Angels Camp, Calif.-based adventure travel firm with more than 30 years of experience running rafting trips throughout the American West.

But the founders’ appreciation of nature led the outfitter to take an unusual step in establishing itself in Fiji.

Hoping to preserve the lush rain forest from logging and gravel operations along the Upper Navua River one of the waterways used on Rivers Fiji trips the company successfully negotiated with the Fijian government to establish the Upper Navua Gorge Conservation Area.

Under terms of the agreement, the government designated Rivers Fiji as caretakers of the area, and OARS leases the river corridor and 200 meters on either side of the river from the government, paying for it through a $10 per person entrance fee to visitors.

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Accolades ensued, with praise coming from groups as diverse as the World Tourism Organization to Outside Magazine and the Fiji Visitors Bureau. But most importantly, said Rivers Fiji President George Wendt, the concept passed muster with the locals.

“It’s exciting to see indigenous landowners embrace incredibly progressive ideas,” Wendt said, adding that government officials “came to believe that the landowners would get more money by leaving their trees in place than by letting a logging company come in for the one-time logging.”

Ultimately, Wendt would like to see the Upper Navua corridor designated as a World Heritage site by UNESCO, which would guarantee its preservation and perhaps extend the conservation area to beyond the river corridor.

Highlands to Islands

Rivers Fiji offers monthly departures in 2003 for its six-day Highlands to Islands itinerary, priced from $1,650 per person, double, land only.

The trip isn’t overly demanding from a physical standpoint, Wendt said. “Anybody with a reasonably adventurous spirit can do it if they are in reasonable physical condition,” he said, adding that the river features Class II rapids, and the typical client is in his or her 50s.

The trip begins with an early-morning arrival in Fiji. Travelers are brought to their accommodations at the Pacific Harbour Resort, on the southern coast of the island of Viti Levu, and start with a free day and evening. For restless paddlers, activities include sea kayaking past the mangrove forests along the shoreline.

Day two brings the group to the interior highlands for a two-day excursion on the ’Luva (that’s short for Wainikoroiluva) River. The day’s kayaking brings the group past villages, grottoes, plantations and other scenery of the rugged interior, with overnight accommodations at the company’s private campsite. That evening, the people of Nakavika prepare a lovo dinner (cooking with an oven that’s dug out of the ground) for the group.

The next morning, the group visits the village of Nakavika, then heads for the hills for a hike, where stops are made at waterfalls and swimming holes, before paddling the rest of the way down the ’Luva. The last leg of the day’s journey is by motorized longboat, back to the Pacific Harbour.

On day four, travelers visit the volcanic Beqa Island, crossing from one side of the island to the other via sea kayaks. Day five brings travelers through more rain forest to the Upper Navua River, on which they spend the day rafting past waterfalls and lush vegetation.

The final day is spent exploring Suva, Fiji’s capital, with dinner at the resort before the late-night flight to the United States.

In addition to Highlands to Islands, Rivers Fiji offers a two-day, one-night rafting trip on the ’Luva River for $365 per person, with overnight accommodations at a private campsite with tent platforms. Day trips, priced from $100 with lunch included, are offered on the Navua and ’Luva rivers.

Agents can book directly with Rivers Fiji, which pays 10% commission, or through one of its three wholesale partners: Travel Arrangements, Brendan Tours and South Pacific Holidays.

Rivers Fiji also can package the Highlands to Islands tour with extensions ranging from a “sailing safari” through the Yasawa island chain to a stay at the ultraexclusive Jean-Michel Cousteau Resort.

Call 800-446-2411. Web site: www.riversfiji. com.

Tell Us What You Think! forum

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. The 10 Best Luxury Golf Resorts in California
  3. Why Advisors Are Booking More Air
  4. Carnival Glory and Carnival Magic Return to Service After Upgrades
  5. 5 Southern Italian Beach Towns Beyond the Amalfi Coast

From Our Partners

More From TravelAge West

The Essence of Cocina de Autor brings together luxury and authentic Mexican flavors.

Why Guests Should Visit Grand Velas Riviera Nayarit During its New Annual Food Festival

MSC World Asia will debut in late 2026.

Ship Preview: MSC Cruises’ MSC World Asia

The event gathered more than 1,000 buyers and 2,900 exhibitors.

Mexico Travel Trends and Hot Topics at 2026 Tianguis Tourism

Hawaiʻi Loves Travel Advisors

Hawaiʻi Loves Travel Advisors

Webinar | Watch Now

Hadco Experiences was founded in 1992.

Review: Hadco Experiences in Trinidad and Tobago

InterContinental Halong Bay Resort offers front-row views of the UNESCO World Heritage Site.

Review: InterContinental Halong Bay Resort

Resting inside the catacombs at the Basilica of St. Patrick’s is a who’s who of prominent New Yorkers.

Review: Catacombs by Candlelight, a Unique New York City Tour

MSC Cruises is among the lines with sailings that have been affected by the conflict.

Tracking Middle Eastern Cruise Interruptions Amid the Current Conflict

Maratea is sometimes referred to as “the city with 44 churches.”

5 Southern Italian Beach Towns Beyond the Amalfi Coast

More Stories Like This

InterContinental Halong Bay Resort offers front-row views of the UNESCO World Heritage Site.

Review: InterContinental Halong Bay Resort

Read The Story
All guestrooms at 1 Hotel Tokyo are eco-friendly, with myriad plants, no single-use plastics or paper products and decor by local makers.

Review: 1 Hotel Tokyo

Read The Story
Travelers to Yasawa Island Resort & Spa can take a short boat ride to a sandbank.

Review: Yasawa Island Resort & Spa

Read The Story
The city of Chiang Mai has various unique activities for all types of travelers to enjoy.

A Travel Guide to Chiang Mai, Thailand

Read The Story
Anantara Golden Triangle’s Jungle Bubbles offer safari-like elephant encounters.

Review: Anantara Golden Triangle Elephant Camp & Resort's Jungle Bubbles

Read The Story
Travelers can immerse themselves in the volcanic landscape of Lake Toya, accessible by snowshoeing in winter and hiking in summer.

A Self-Drive Route Through Southern Hokkaido, Japan

Read The Story
Travelers should make time to explore Tahiti.

3 Tours in the Islands of Tahiti That Travelers Shouldn’t Miss

Read The Story
Japan, South Korea and China represent 16.3% of international inspirational demand.

Asia Travel Trends 2026: Japan, Vietnam and China Lead the Way

Read The Story
Le Taha'a by Pearl Resorts is located on Motu Tautau between the islands of Taha'a and Raiatea.

Review: Le Taha'a by Pearl Resorts

Read The Story
ParauParau Tahiti 2026 showcased the destination’s natural beauty and warm Polynesian culture.

ParauParau Highlighted Tahiti's Tourism Goals for 2026 and Beyond — Here's What to Know

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here