Scenic Group has established a preferred partnership with Ensemble, a boutique travel agency consortium serving North American agencies. The agreement brings Scenic Luxury Cruises & Tours and Emerald Cruises into Ensemble's supplier portfolio, providing the consortium's travel advisors with access to the cruise lines' inventory and booking incentives.
The partnership connects Scenic Group's luxury river and yacht cruising products with Ensemble's network of travel professionals. Through the arrangement, Ensemble advisors will receive access to cruise itineraries, marketing tools and booking support from Scenic Group's regional sales directors.
"Partnering with Ensemble is a powerful opportunity to align with a network that shares our values of innovation, quality and advisor-centric service," said Ken Muskat, president of Scenic Group, USA/LATAM. "This collaboration expands our visibility among North America's most respected travel professionals and enables us to better support their success."
Scenic Luxury Cruises & Tours operates ultra-luxury river and ocean vessels, including the discovery yachts Scenic Eclipse and Scenic Eclipse II, which serve over 350 destinations across seven continents. The line also maintains 13 river ships operating in Europe and Southeast Asia.
Emerald Cruises operates yacht and river ship fleets, with expansion planned through 2027. The brand will launch Emerald Astra, its 11th river ship, in 2026, along with yacht Emerald Kaia. Two additional super yachts, Emerald Raiya and Emerald Xara, are scheduled for 2027 debut, alongside Emerald Lumi, a river ship designed for Seine operations.
"We are thrilled to welcome Scenic Luxury Cruises & Tours and Emerald Cruises to Ensemble's growing portfolio of cruise partners," said Rachel Grogan, senior director of partner relations, cruise at Ensemble. "Their reputation for exceptional service, immersive itineraries and innovative ships aligns perfectly with our mission to deliver elevated and enriching travel experiences for our members' clients."
Scenic Group is offering a limited-time promotion for new reservations made in July and August 2025, applicable to all 2025 river and ocean sailings with both brands. The partnership also includes ongoing consumer benefits across the companies' full fleet.
The alliance supports Ensemble's cruise business expansion strategy, which includes initiatives such as Cruise Circles, a collaborative community for advisors, and Cruise EMAPP, the Ensemble Member Advisor Partner Panel, designed to strengthen supplier relationships and provide advisor resources.
Editor’s Note: This article was generated by AI, based on a press release distributed by Scenic Group. It was fact-checked and reviewed by a TravelAge West editor.
