Scenic Group has unveiled a new pricing framework for U.S. bookings, replacing its previous two-for-one model with a simplified, four-tier fare structure. The change has already taken effect and applies to both the Scenic Luxury Cruises & Tours and Emerald Cruises & Tours brands.
The updated model introduces four fare types — Full Fare, Select Fare, Preferred Fare and Preferred+ Fare — each designed to offer varying levels of savings in exchange for different payment timelines and commitment levels.
The Full Fare option is available at any time and carries standard brand inclusions with no adjusted payment requirements. The Select Fare, available until 120 days prior to departure, offers savings of up to 15% and an adjusted payment timeline. The Preferred Fare adds air benefits to those savings, including free or reduced air for river sailings and an air credit for yacht sailings booked through Scenic Group, along with an accelerated payment timeline. The Preferred+ Fare offers the greatest savings — up to $500 more than the Preferred Fare — but requires full payment at booking, carries non-refundable terms and is also available until 120 days prior to departure.
All four fare types retain Scenic Group's standard brand inclusions.
Ken Muskat, president of Scenic Group USA & LATAM, said the move is intended to bring greater clarity to how the company communicates value to both guests and the trade.
"This pricing evolution reflects the next chapter of Scenic Group's growth in the United States," he said. "We are strengthening clarity in our pricing while maintaining the generous inclusions and elevated experiences that define our brands. This structure gives our travel advisor partners greater confidence and provides our guests with transparent, flexible options tailored to their travel planning style."
According to the company, the new structure is intended to give travel advisors clearer selling tools and allow guests more control over how they weigh flexibility against commitment-based savings. The model also aims to simplify promotional messaging around extensions and add-ons.
Editor’s Note: This article was generated by AI, based on a press release distributed by Scenic Group. It was fact-checked and reviewed by a TravelAge West editor.
