TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Sign Up for Our Monthly Europe Newsletter

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Valerie Chen
Valerie ChenContributing Writer

Share

  1. Home
  2. Travel
  3. Europe

Florence Like a Local

Oct 24, 2016
A view of Florence from above // © 2016 Valerie Chen 2
A view of Florence from above // © 2016 Valerie Chen 2

Florence, Italy, might be steeped in tremendous history, art and beauty, making it a lovely town to visit, but it’s an even more wonderful place to live. So says Florence native Patrizia Cantini — a food and wine journalist, cooking instructor and cookbook author — who urges travelers not to look at Florence as if it’s a museum of sorts but, instead, to discover a lively town with a thriving community. In other words: It’s best to explore Florence like a local.

You’re a frequent cook. Where can visitors find the best ingredients?
I go to Sant’Ambrogio Market for vegetables and other fresh produce. At Mercato Centrale, I buy fish and meat. One of the best grocery stores is Pegna, a historical shop from 1860 where you can find quality products from Italy and abroad.

For the best pizza and pasta, head to:
Pizzeria Da Sud inside Mercato Centrale. It is considered one of the top 10 pizzerias in Italy. I ask for the Neapolitan pizza; they use great anchovies. For fresh pasta, I suggest Vivanda, a small restaurant in a cozy, nontouristy part of town — reservations are recommended. One of my favorite dishes here is ravioli all’ortica: ravioli with a filling of ricotta cheese and nettle (a wild herb). The restaurant also has organic wines, because the owner has a farm not far from Florence.

For a true taste of Florence, you should eat:
Bistecca alla fiorentina, a T-bone steak, which is the most famous Florentine dish. There are a lot of restaurants where you can have a good one. Try All’Antico Ristoro di Cambi or Buca Lapi. At Buca Lapi, order Chianina beef that is sourced from the south of Tuscany; it’s very tender and full of flavor. You cannot say you know Florentine gastronomy without tasting this type of steak.

Sign Up for Our Monthly Europe Newsletter

I accept the T&C and Privacy Policy.

To find true Italian goods, go shopping:
Between Piazza della Repubblica and Via de’ Tornabuoni, which has the most famous Italian brands, such as Gucci, Ferragamo, Prada, Dolce & Gabbana and so on.

If you like porcelain, you absolutely must visit the Richard Ginori shop on Via dei Rondinelli 17. The company dates back to 1735, and many Florentine families own these porcelain plates. It is a tradition to have them and, of course, I have them, too.

Florence is well-known for leather clothes and bags, but nowadays, these goods are mostly produced abroad. If you want a true Florentine leather bag, you can buy it at Pelletteria Artigiana Viviani on Via Guelfa 3/b.

Florence’s most beautiful shop is probably the world-renowned Antica Farmacia di Santa Maria Novella, which produces cosmetics, home fragrances, soaps and more. In the last 10 years in Florence, there has been an important revival of artisanal perfumeries. One of the best is AquaFlor, and another one I love is Acqua dell’Elba, which sells perfumes and home fragrances that are produced in a small laboratory on Elba island.

If you were a traveler to Florence, where would you stay?
There are so many charming and beautiful hotels in town. Four Seasons Hotel Firenze has one of the largest gardens in town, as well as a fantastic restaurant. JK Place is very cozy; Hotel Helvetia & Bristol is elegant and centrally located; and Palazzo Vecchietti is a boutique hotel housed in a historical building. For people who prefer a modern atmosphere, there is Gallery Art Hotel.

It’s Friday night. Where to?
I like the nightlife of San Niccolo, a piazza on the left side of the river that has small pubs and wine bars. Another lovely place is Dolce Vita, a wine bar that opened in the ’80s. An interesting and popular bar with a good selection of well-priced wines is Enoteca Sant’Ambrogio Caffe, located in Sant’Ambrogio square. Here, you can eat for free if you sit and order a glass of wine.

Do yourself a favor and skip:
The sightseeing buses. Florence is a town best seen while walking. And don’t eat ice cream in bars, but look for gelateria, the true ice-cream shops.

The Details

Patrizia Cantini
www.patriziacantini.it

Tell Us What You Think! forum

Related Content

Gelato lovers, be sure to check out Carabe Gelato during your time in Florence.
  • Most Read
  • Most Shared
  1. Where to Experience Dia de los Muertos in Mexico in 2026
  2. Record-Low Water Levels on European Rivers Are Impacting Cruises
  3. 5 Future Leaders to Watch List, 2026
  4. 5 Recent Hawaii Resort Renovations to Know About
  5. The Ala Wai Canal Paved the Way for Modern Waikiki. Now Locals and Travelers Are Helping Clean It Up.

From Our Partners

More From TravelAge West

Emerald Cruises & Tours riverboats are among the bookable vessels for the group wine experiences.

Scenic Group Debuts Wine Group Program for Travel Advisors

The first-ever safari camp for The Ritz-Carlton recently opened in the Masai Mara and features 20 tented suites, including one Presidential Villa.

How to Position The Ritz-Carlton's First-Ever Safari Camp

Sponsored Video: New Orleans on Cruises and Advisor Perks

Sponsored Video: New Orleans on Cruises and Advisor Perks

History buffs may enjoy a stay in the 1896 Cabin, which is coming to MS Fridtjof Nansen in 2026.

HX Expeditions Introduces Historic 1896 Onboard Cabin for 130th Anniversary

Travelers can enjoy an arts-infused guided visit to Palacio de Bellas Artes.

Mexico Travel Experiences That Drive Sales, According to Travel Advisors

Travelers should make time to explore Tahiti.

3 Tours in the Islands of Tahiti That Travelers Shouldn’t Miss

The 30-guest Aqua Lares is set to debut in early 2026 and will sail in East Africa.

Preview: Aqua Expeditions’ Aqua Lares

The Celebrity Pool Club is among the refreshed onboard spaces.

Celebrity Reflection Returns With New Dining and Entertainment Venues

Members of the Jamaica Tourist Board will join the webinar to provide updates.

ALG Vacations and Jamaica Tourist Board to Host Oct. 30 Webinar on Hurricane Melissa Recovery Efforts

More Stories Like This

Hero: Sports travel is growing, and soccer is seeing a rise in popularity among Americans thanks to the World Cup.

What to Know About Booking Soccer Experiences in Europe

Read The Story
Grand Hotel Parker’s is a luxury option in Naples with an interesting history.

From Castles to Caves: 5 of Italy’s Most Unique Boutique Hotels

Read The Story
Travelers can enjoy hiking and camping in Cairngorms National Park.

Review: Wilderness Scotland’s Walking Tour of Cairngorms National Park

Read The Story
The other-worldly Covao dos Conchos is one of the region's most striking destinations.

A Travel Guide to Serra da Estrela, Portugal

Read The Story
Villa Korta Katarina is perched on the Peljesac Peninsula, which produces Croatia's most-esteemed red wines.

7 Top Luxury Hotels on Croatia’s Dalmatian Coast and Islands

Read The Story
A singular artistic vision sets Lanzarote apart from its Canary Island neighbors.

Where to Eat, Sleep and Play in Lanzarote, Spain

Read The Story
Chateau de Bouceel dates back to 1763.

The 6 Best Luxury Hotels in Normandy, France

Read The Story
Cortina d’Ampezzo is more accessible than many other villages in the Dolomites.

An Adventurer’s Guide to What to Do and Where to Stay in Cortina d’Ampezzo, Italy

Read The Story
The Exodus Tuscany Walks & Chianti Wines tour offers terrific access to the medieval village of San Gimignano.

Review: Tuscany Hiking and Wine Tour With Exodus Adventure Travels

Read The Story
As more travelers venture beyond London, destinations such as Bath are increasing in popularity thanks to film and television production.

What’s Driving Travel to Great Britain in 2026?

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here