TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Sign Up for Our Monthly Hawaii Newsletter

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Marty Wentzel // (c) 2012 Marty Wentzel
Marty WentzelContributing Editor, Hawaii

Share

  1. Home
  2. Travel
  3. Hawaii

Catching the Buzz

May 25, 2007
In ancient times, islanders grew sweet potatoes in Kualapuu (Sweet Potato Hill), an upcountry Molokai spread rising 800 to 1,000 feet above sea level. These days, the same fertile soil grows coffee, which thrives in the abundant sunshine of the area. This is the home of Coffees of Hawaii, where clients can catch the buzz about Molokai’s own joe and what makes it special.

Since the 1920s, when the first Molokai coffee was produced, the crop has really blossomed, so much so that Coffees of Hawaii recently introduced a 100 percent harvest. In other words, every single bean in the bag was grown on the island, a rarity in Hawaii.

During a recent Morning Espresso walking tour, guide Dorothy Quintua reminisced about how she and her family members actually worked in the fields, helping to plant coffee trees and building the reservoir which supplies water for the crops. She described the coffee process from its inception, with beans forming on the trees in May and the harvesting running from October through January.

In the wet processing area, Quintua showed us how huge, noisy machines separate the ripe, overripe and immature beans into different bins. The coffee is spread out to dry about two miles away in Palaau, an arid locale which Quintua referred to as “our desert.” Next, in the warehouse, Quintua pointed out the dry mill, where the bean husking, polishing and sorting takes place. The final stop was the aromatic roasting room, where beans are roasted, blended, flavored, packed and hand-labeled for shipment. The tour also included a stop in the cupping room, the coffee-maker’s research lab where brews are compared by aroma, body, acidity and aftertaste.

Coffees of Hawaii features a must-see gift shop with handmade crafts and a variety of coffee products, from French presses to mugs. Clients can order a specialty drink from the attraction’s espresso bar and relax on the wide front lanai, knowing that they’re savoring an authentic taste of Molokai.

Sign Up for Our Monthly Hawaii Newsletter

I accept the T&C and Privacy Policy.

THE DETAILS

Coffees of Hawaii
1630 Farrington Ave.
Kualapuu, Molokai 96757
877-322-3276
www.coffeesofhawaii.net

On the one-hour Morning Espresso Tour, clients get a look at the sorting and processing procedures. The Mule-Drawn Wagon tour takes two hours and includes a ride through the fields. Every participant gets a bag of coffee and both tours pay agent commissions. Prices start at $20 per adult, $10 per child ages 5-15 and free for children under 5.

Tell Us What You Think! forum

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. The 10 Best Luxury Golf Resorts in California
  3. Why Advisors Are Booking More Air
  4. Carnival Glory and Carnival Magic Return to Service After Upgrades
  5. 5 Southern Italian Beach Towns Beyond the Amalfi Coast

From Our Partners

More From TravelAge West

Hawaii tourism stakeholders are hopeful that fresh imaging of Oahu’s stunning North Shore will boost bookings this summer.

Hawaii Rolls Out New Marketing Campaign to Combat Slumping Demand

Tourism stakeholders say the Islands of Hawaii are ready to welcome visitors.

Here's What Hawaii Bookings Look Like Right Now, According to Tourism Stakeholders

Reimagined guestrooms are slated to debut at the Outrigger Waikiki Beach Resort this fall.

Outrigger Waikiki Beach Resort Begins $100 Million Renovation

Travelers to this destination can witness the Erupting Mount Kilauea.

Review: Wonders of Volcanoes National Park Tour from Nomad Tours

Lynette Eastman, general manager of the Surfjack Hotel and Swim Club, and Jack, the hotel's real-life mascot

A Local's Guide to Waikiki, Oahu

Hawaii Tourism Authority encourages respectful travel, supporting local businesses and participation in volunteer opportunities.

3 Things We Learned From the Hawaii Tourism Authority 2026 Spring Tourism Update

The newbuild hotel will be located within Kauai's Hokuala Resort.

Hilton’s New Hale Hokuala Kauai Will Be the First Curio Collection Hotel in Hawaii

Hawaii’s night skies often offer vacationers a new perspective on the stars.

Review: Stargazers Anonymous Tour in Maui

The production is led by a Native Hawaiian team and features live music, hula, chanting and more.

Kaula Luau Premieres at Oahu's Ko Olina Resort

More Stories Like This

Hawaii tourism stakeholders are hopeful that fresh imaging of Oahu’s stunning North Shore will boost bookings this summer.

Hawaii Rolls Out New Marketing Campaign to Combat Slumping Demand

Read The Story
Tourism stakeholders say the Islands of Hawaii are ready to welcome visitors.

Here's What Hawaii Bookings Look Like Right Now, According to Tourism Stakeholders

Read The Story
Reimagined guestrooms are slated to debut at the Outrigger Waikiki Beach Resort this fall.

Outrigger Waikiki Beach Resort Begins $100 Million Renovation

Read The Story
Travelers to this destination can witness the Erupting Mount Kilauea.

Review: Wonders of Volcanoes National Park Tour from Nomad Tours

Read The Story
Lynette Eastman, general manager of the Surfjack Hotel and Swim Club, and Jack, the hotel's real-life mascot

A Local's Guide to Waikiki, Oahu

Read The Story
Hawaii Tourism Authority encourages respectful travel, supporting local businesses and participation in volunteer opportunities.

3 Things We Learned From the Hawaii Tourism Authority 2026 Spring Tourism Update

Read The Story
The newbuild hotel will be located within Kauai's Hokuala Resort.

Hilton’s New Hale Hokuala Kauai Will Be the First Curio Collection Hotel in Hawaii

Read The Story
Hawaii’s night skies often offer vacationers a new perspective on the stars.

Review: Stargazers Anonymous Tour in Maui

Read The Story
The production is led by a Native Hawaiian team and features live music, hula, chanting and more.

Kaula Luau Premieres at Oahu's Ko Olina Resort

Read The Story
The beachfront resort offers 213 rooms on the Southeastern coast of Lanai.

Review: Four Seasons Resort Lanai

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here