TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Sign Up for Our Monthly Hawaii Newsletter

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Marty Wentzel // (c) 2012 Marty Wentzel
Marty WentzelContributing Editor, Hawaii

Share

  1. Home
  2. Travel
  3. Hawaii

History a Draw for Hawaii’s Big Island

Mar 14, 2010

Hawaii’s Big Island may be the youngest destination in the chain but, thanks to its wealth of history and culture, clients can find themselves easily transported to the distant past.
It might happen during an outing with Warren Costa of Native Guide Hawaii, who speaks of legends and lore as he leads groups to significant landscapes, from the volcanoes to the sea.

“Without some understanding of Hawaii’s unique history and culture, visitors will see Hawaii as merely a vacation playground and not a real place with real people,” said Costa.

Warren Costa (far right) of Native Guide Hawaii with visitors in Hawaii Volcanoes National Park. // (C) Native Guide Hawaii

Warren Costa (far right) of Native Guide
Hawaii with visitors in Hawaii Volcanoes National Park. // (C) Native Guide Hawaii

Or, clients might travel back in time during a walking tour at Mauna Lani Resort, where cultural affairs director Danny Akaka points out prehistoric fishponds and petroglyphs as he recounts stories of the area.

“If visitors can come to know and understand the Hawaiian culture and its core values, perhaps they will be inspired enough to adopt these values into their own lives and share them with others,” said Akaka.

However clients encounter them, history and culture enrich a vacation on Hawaii’s Big Island, said Big Island Visitors Bureau (BIVB) executive director George Applegate. As more travelers look for ways to add meaning to their vacation, the bureau is making a point of emphasizing its educational offerings, he said.

“While we have the sun and the beach, we exceed the Hawaiian experience through our culture and history,” said Applegate.

The visitors bureau spreads that word through all of its promotional channels, including ads, travel agent presentations, media blitzes and the bureau’s Web site, Applegate added.

“We have the biggest cultural and historical message of any destination, perhaps because we are over the hot spot — Kilauea volcano — that created all the Hawaiian Islands,” he said.

When clients decide to heed the call, they find countless options for sweetening their island sojourn courtesy of ongoing historical and cultural explorations. For instance, on Thursdays at the H.N. Greenwell Store museum in Kealakekua, clients can watch how traditional sweet bread is baked in a woodfired oven, the way Portuguese immigrants did so in the 1800s.

Keauhou Beach Resort, where monarchs were born and warriors battled, immerses guests in the past during free property tours, Hawaiian language classes, ancient games, hula and ukulele lessons, lei making and arts-and-crafts demonstrations by area kupuna (elders).

Hawaii Island Retreat, built where King Kamehameha the Great once held council meetings, offers a Legends and Lore tour that teaches guests about the verbal traditions of the area, significant rock formations and plants long used for medicine during an easy walk through the tranquil valley.

And throughout the year, Hawaii Volcanoes National Park runs free cultural programs such as traditional hula and chanting performed outdoors in a dramatic setting overlooking a crater. For more suggestions, agents should consult the BIVB’s Web site.

While their approaches may vary, the island’s many cultural and historical experts share one common goal: providing clients with a sense of place.

“Every inch of the Big Island has a story to tell,” Costa said. “It’s like an open book. You just have to know how to read it.”

Web Exclusive

Click here for more of Big Island celebrations of history and culture.

The Details

Big Island Visitors Bureau
800-648-2441
www.bigisland.org

Sign Up for Our Monthly Hawaii Newsletter

I accept the T&C and Privacy Policy.

Tell Us What You Think! forum

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. Carnival Glory and Carnival Magic Return to Service After Upgrades
  3. The 10 Best Luxury Golf Resorts in California
  4. Why Advisors Are Booking More Air
  5. 5 Southern Italian Beach Towns Beyond the Amalfi Coast

From Our Partners

More From TravelAge West

Hawaii tourism stakeholders are hopeful that fresh imaging of Oahu’s stunning North Shore will boost bookings this summer.

Hawaii Rolls Out New Marketing Campaign to Combat Slumping Demand

Tourism stakeholders say the Islands of Hawaii are ready to welcome visitors.

Here's What Hawaii Bookings Look Like Right Now, According to Tourism Stakeholders

Reimagined guestrooms are slated to debut at the Outrigger Waikiki Beach Resort this fall.

Outrigger Waikiki Beach Resort Begins $100 Million Renovation

Travelers to this destination can witness the Erupting Mount Kilauea.

Review: Wonders of Volcanoes National Park Tour from Nomad Tours

Lynette Eastman, general manager of the Surfjack Hotel and Swim Club, and Jack, the hotel's real-life mascot

A Local's Guide to Waikiki, Oahu

Hawaii Tourism Authority encourages respectful travel, supporting local businesses and participation in volunteer opportunities.

3 Things We Learned From the Hawaii Tourism Authority 2026 Spring Tourism Update

The newbuild hotel will be located within Kauai's Hokuala Resort.

Hilton’s New Hale Hokuala Kauai Will Be the First Curio Collection Hotel in Hawaii

Hawaii’s night skies often offer vacationers a new perspective on the stars.

Review: Stargazers Anonymous Tour in Maui

The production is led by a Native Hawaiian team and features live music, hula, chanting and more.

Kaula Luau Premieres at Oahu's Ko Olina Resort

More Stories Like This

Hawaii tourism stakeholders are hopeful that fresh imaging of Oahu’s stunning North Shore will boost bookings this summer.

Hawaii Rolls Out New Marketing Campaign to Combat Slumping Demand

Read The Story
Tourism stakeholders say the Islands of Hawaii are ready to welcome visitors.

Here's What Hawaii Bookings Look Like Right Now, According to Tourism Stakeholders

Read The Story
Reimagined guestrooms are slated to debut at the Outrigger Waikiki Beach Resort this fall.

Outrigger Waikiki Beach Resort Begins $100 Million Renovation

Read The Story
Travelers to this destination can witness the Erupting Mount Kilauea.

Review: Wonders of Volcanoes National Park Tour from Nomad Tours

Read The Story
Lynette Eastman, general manager of the Surfjack Hotel and Swim Club, and Jack, the hotel's real-life mascot

A Local's Guide to Waikiki, Oahu

Read The Story
Hawaii Tourism Authority encourages respectful travel, supporting local businesses and participation in volunteer opportunities.

3 Things We Learned From the Hawaii Tourism Authority 2026 Spring Tourism Update

Read The Story
The newbuild hotel will be located within Kauai's Hokuala Resort.

Hilton’s New Hale Hokuala Kauai Will Be the First Curio Collection Hotel in Hawaii

Read The Story
Hawaii’s night skies often offer vacationers a new perspective on the stars.

Review: Stargazers Anonymous Tour in Maui

Read The Story
The production is led by a Native Hawaiian team and features live music, hula, chanting and more.

Kaula Luau Premieres at Oahu's Ko Olina Resort

Read The Story
The beachfront resort offers 213 rooms on the Southeastern coast of Lanai.

Review: Four Seasons Resort Lanai

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here