TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Sign Up for Our Monthly Hawaii Newsletter

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Dawna RobertsonContributing Writer

Share

  1. Home
  2. Travel
  3. Hawaii

Java 101

Jan 18, 2008
This is the first Image
Kona cherries are the first step in
the area’s famous coffee brewing.
On a recent low-key visit to Hawaii’s Big Island, I opted to perk up the day by touring Kona’s coffee country. Fresh from the Kona Coffee Cultural Festival, West Hawaii was brimming with robust reviews of its annual celebration showcasing this gourmet beverage.

Picking up steam among connoisseurs, Kona Coffee consists exclusively of beans grown on the western slopes of Hualalai and Mauna Loa volcanoes in a strip extending south from the village of Holualoa to the town of Honaunau.

This delicacy is distinguished for having a full, rich flavor with balanced acidity, great aroma and a long finish lacking bitterness. Today, more than 670 farms create a tapestry amid the 22-mile-long, two-mile-wide coffee-rich corridor.

So with a little “Java 101” under my belt and a driving tour brochure in hand, I hit the road to taste what all the buzz was about.

First stop was at Greenwell Farms in Kealakekua, one of the industry’s most storied producers. The Greenwell legacy began in 1850 when Henry Nicholas Greenwell left England for the fertile soil of rural Kona.

Sign Up for Our Monthly Hawaii Newsletter

I accept the T&C and Privacy Policy.

Today, the farm lies adjacent to Greenwell’s ancestral home, now occupied by the Kona Historical Society’s Kona Coffee Living History Farm. Managed by family descendants, Greenwell Farms works 150 acres of the most productive land in the Kona District.

Along the way, we learned how the area’s growing conditions are ideal with rich volcanic soil, ample rainfall, natural cloud cover and the shelter of Hualalai and Mauna Loa. Our guide, Kapua, described how the process required to transform hand-picked cherries into a full-bodied, aromatic brew begins with hand-planted seedlings.

“They blossom into Kona Snow flowers, which produce bright red cherries that generally contain two coffee beans,” Kapua said.

Those producing a single bean are referred to as peaberries and are considered a top crop, with a more concentrated flavor leaving a tingle on the tongue.

This is the second Image
Kona Coffee & Tea Company’s
120-acre farm in Holualoa
We then headed to the drying area where beans are pulped, dried and hulled to remove their parchment. Mill machinery sorts the beans into distinctive grades based on size and shape.

Heading north on Highway 11, my next stop was at Kona Joe Coffee in Kainaliu. Established in 1997, the family-owned 20-acre estate has taken a page from wine vineyards by growing its cherries on trellises. The brainchild of owner Joe Alban, the process trains trees by years of meticulous pruning to grow sideways and upward over the patented system.

“It’s well worth the effort because trees develop with more uniform sun exposure resulting in more even ripening of the coffee cherries,” said the tasting-room hostess. “It’s also easier to harvest since ripe cherries develop within easy reach of pickers.”

Aside from a mean cup of Joe, Kona Joe’s setting was worth the jaunt. Acres of coffee trees sprawled below the tasting room, with the blue Pacific as a backdrop. This trek was as scenic as it was tasteful.

With a few more farms and quite a few more cups of coffee fueling the afternoon, I packed away pounds of bagged whole beans and chocolate covered peaberry “jammers” to haul home. Heading to the airport, however, I was compelled to make one final stop at Kona Coffee and Tea Company’s retail outlet on Queen Kaahumanu Highway.

Fresh from garnering an honorable mention in the Kona Coffee Cultural Festival’s Crown Cupping Competition, this award-winner is farmed by the Bolton family on 120 acres in Holualoa.

According to Malia Bolton, director of operations, one of the greatest misconceptions is that there is only one Kona Coffee.

“So many people don’t understand what a big business this is,” she said. “There are hundreds of farms producing. So the variety inspires tasters to discover their palate’s most desirable flavor.”

RESOURCES

Greenwell Farms
81-6581 Mamalahoa Hwy. Kealakekua
808-323-2275
www.greenwellfarms.com

Kona Coffee and Tea Company
74-5035 Queen Kaahumanu Hwy. Kailua-Kona
808-329-6577
www.konacoffeeandtea.com

Kona Historical Society’s Kona Coffee
Living History Farm

Hwy. 11, north of marker 110 Kealakekua
808-323-2006
www.konahistorical.org

Kona Joe Coffee
79-7346 Mamalohoa Hwy. Kainaliu
808-322-2100
www.konajoe.com

Mountain Thunder
73-1944 Hao St.Kailua-Kona
808-325-2136
www.mountainthunder.com

Perry Estate Farm
81-1079B Captain Cook Rd. Captain Cook
808-329-8665
www.perrykonacoffee.com

Sugai Kona Coffee
79-7098 Mamalahoa Hwy. Holualoa
808-322-7717
www.sugaikonacoffee.com

Tell Us What You Think! forum

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. The 10 Best Luxury Golf Resorts in California
  3. Why Advisors Are Booking More Air
  4. Carnival Glory and Carnival Magic Return to Service After Upgrades
  5. 5 Southern Italian Beach Towns Beyond the Amalfi Coast

From Our Partners

More From TravelAge West

Hawaii tourism stakeholders are hopeful that fresh imaging of Oahu’s stunning North Shore will boost bookings this summer.

Hawaii Rolls Out New Marketing Campaign to Combat Slumping Demand

Tourism stakeholders say the Islands of Hawaii are ready to welcome visitors.

Here's What Hawaii Bookings Look Like Right Now, According to Tourism Stakeholders

Reimagined guestrooms are slated to debut at the Outrigger Waikiki Beach Resort this fall.

Outrigger Waikiki Beach Resort Begins $100 Million Renovation

Travelers to this destination can witness the Erupting Mount Kilauea.

Review: Wonders of Volcanoes National Park Tour from Nomad Tours

Lynette Eastman, general manager of the Surfjack Hotel and Swim Club, and Jack, the hotel's real-life mascot

A Local's Guide to Waikiki, Oahu

Hawaii Tourism Authority encourages respectful travel, supporting local businesses and participation in volunteer opportunities.

3 Things We Learned From the Hawaii Tourism Authority 2026 Spring Tourism Update

The newbuild hotel will be located within Kauai's Hokuala Resort.

Hilton’s New Hale Hokuala Kauai Will Be the First Curio Collection Hotel in Hawaii

Hawaii’s night skies often offer vacationers a new perspective on the stars.

Review: Stargazers Anonymous Tour in Maui

The production is led by a Native Hawaiian team and features live music, hula, chanting and more.

Kaula Luau Premieres at Oahu's Ko Olina Resort

More Stories Like This

Hawaii tourism stakeholders are hopeful that fresh imaging of Oahu’s stunning North Shore will boost bookings this summer.

Hawaii Rolls Out New Marketing Campaign to Combat Slumping Demand

Read The Story
Tourism stakeholders say the Islands of Hawaii are ready to welcome visitors.

Here's What Hawaii Bookings Look Like Right Now, According to Tourism Stakeholders

Read The Story
Reimagined guestrooms are slated to debut at the Outrigger Waikiki Beach Resort this fall.

Outrigger Waikiki Beach Resort Begins $100 Million Renovation

Read The Story
Travelers to this destination can witness the Erupting Mount Kilauea.

Review: Wonders of Volcanoes National Park Tour from Nomad Tours

Read The Story
Lynette Eastman, general manager of the Surfjack Hotel and Swim Club, and Jack, the hotel's real-life mascot

A Local's Guide to Waikiki, Oahu

Read The Story
Hawaii Tourism Authority encourages respectful travel, supporting local businesses and participation in volunteer opportunities.

3 Things We Learned From the Hawaii Tourism Authority 2026 Spring Tourism Update

Read The Story
The newbuild hotel will be located within Kauai's Hokuala Resort.

Hilton’s New Hale Hokuala Kauai Will Be the First Curio Collection Hotel in Hawaii

Read The Story
Hawaii’s night skies often offer vacationers a new perspective on the stars.

Review: Stargazers Anonymous Tour in Maui

Read The Story
The production is led by a Native Hawaiian team and features live music, hula, chanting and more.

Kaula Luau Premieres at Oahu's Ko Olina Resort

Read The Story
The beachfront resort offers 213 rooms on the Southeastern coast of Lanai.

Review: Four Seasons Resort Lanai

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here