Sign Up for Our Monthly Hawaii Newsletter
As adventure travel builds momentum worldwide, Oahu is keeping pace every step of the way. Whether clients are looking for “fit-cations,” family outings or spectator and participatory sporting events, the island scores big with this growing market.
Energetic visitors find countless ways to explore Oahu’s inviting landscape. From Diamond Head overlooking Honolulu to Makapuu Point on the windward coast, hiking trails lead to stunning views — and lifelong memories. Surfing lessons thrill all ages, with options in Waikiki as well as the fabled North Shore, while snorkeling and stand-up paddleboarding are also wildly popular.
But Oahu differs from other places thanks to pastimes that are authentic to the destination, says Noelani Schilling-Wheeler, executive director of the Oahu Visitors Bureau (OVB).
“Like nowhere else, Oahu has outdoor adventures that integrate the Hawaiian culture in an organic way,” Schilling-Wheeler said. “These activities allow visitors to not only experience the island’s beauty, but to also learn about the history of Hawaii and meet locals who are passionate about their home."
For instance, zipline tours with Climb Works Keana Farms offer high-flying excitement plus insights into island heritage, legends and agriculture. On forest treks with North Shore EcoTours, time-honored stories add meaning to natural wonders. Canoe rides with Holokino Hawaii teach clients about the early Polynesian voyagers. Runners embrace a decades-old tradition by taking part in the Honolulu Marathon.
Oahu’s spectator sports present equally epic encounters against dramatic backdrops. The island hosts high-profile contests including the Vans Triple Crown of Surfing and Xterra World Trail Run. Outrigger paddling competitions such as Molokai Hoe perpetuate ancient customs and provide a rush for fans at the finish line.
When they’re not getting physical, vacationers stay stimulated by Oahu’s unique mix of rural and urban assets. During their downtime, clients have easy access to world-class attractions, hotels, dining and nightlife.
Travel agents can tap into this vital market with OVB resources that include e-newsletters, webinars and sales missions. As agents fine-tune their knowledge with outdoor enthusiasts in mind, they can develop relationships with active travelers and anticipate their needs.
“Agents should stay on top of Oahu events, activities and accommodations that cater to this clientele,” Schilling-Wheeler said. “By remaining in the know, you’ll speak the same language as outdoor adventurers.”
The DetailsOahu Visitors Bureauwww.visit-oahu.com