TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Sign Up for Our Monthly Hawaii Newsletter

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Marty Wentzel // (c) 2012 Marty Wentzel
Marty WentzelContributing Editor, Hawaii

Share

  1. Home
  2. Travel
  3. Hawaii

Trot, Canter, Gallop

Apr 30, 2003

WAIMEA, Big Island Since the early 1800s, paniolo (Hawaiian cowboys) have been riding the ranges of the Big Island. These days, clients can saddle up with their modern-day equivalent in the newest activity from Parker Ranch called Cowboys of Hawaii, one example of how the 200,000-acre working ranch is sharing its history and culture with guests.

“Most people are unaware of the ranch and the role it has played in shaping the Big Island’s history,” said Parker Ranch vice president of marketing and development Diane Quitiquit. “We want visitors to come away with new knowledge of an important part of Hawaiian history paniolo culture that they didn’t expect to have.”

Parker Ranch surrounds the town of Waimea and spreads between the Kohala Mountains and Mauna Kea volcano. Last year, 26,500 guests took part in the ranch’s various tours. “Our visitors are adventurers who love to seek out cultural and historical experiences,” explained Quitiquit. “Incentive groups visiting the Big Island have enjoyed a special rodeo or dinner function at the ranch, and we welcome educational and agricultural tours as well.”

The Cowboys of Hawaii horseback adventure takes visitors through old stone corrals to open pasturelands, where they enjoy sweeping views of the mountains and the sea, perhaps catching glimpses of pheasant, frankolins and wild pigs along the way. They visit the racetrack where Parker Ranch thoroughbreds have been trained over time, and they hear stories from real-life paniolo. “We have great horses with no attitude,” said paniolo Bully Figgeroa. “We don’t make them walk nose-to-tail. If you want to ride off to the side, that’s fine. Everyone can ride freely as long as they’re within a reasonable distance.”

Sign Up for Our Monthly Hawaii Newsletter

I accept the T&C and Privacy Policy.

Priced at $79 per person, the two-hour excursion is offered at 8:15 a.m. and 12:15 p.m., with a sunset ride from 4-5:30 p.m.

For a tamer tour, visitors can ride in a covered wagon, pulled by draft horses, while learning about Parker Ranch’s history. The 45-minute amble winds through old and new ranch operations ($15 per adult, $12 for children 12 and under).

Parker Ranch recently debuted a year-round hunting program for game birds ($350 per half-day, $525 full-day) and big game like Polynesian boar, Spanish goat, Vancouver bulls and Axis deer (from $525-$1,850 depending on length and game). Beverages and snacks are supplied on all hunts.

Parker Ranch’s museum and visitor center presents displays of antique ranching tools, historic photos and old furnishings. Its theater features a movie about the ranch’s cattle operations and paniolo heritage.

808-885-2303; www.park erranch.com.

Tell Us What You Think! forum

  • Most Read
  • Most Shared
  1. 5 Future Leaders to Watch List, 2026
  2. Top Black Friday Travel Deals for 2026
  3. Here Are All the Fall Travel Trends for 2026
  4. 14 ChatGPT Prompts Every Travel Advisor Should Use
  5. How River Cruising Is Becoming More Adventurous

From Our Partners

More From TravelAge West

Celebrity chefs, distinctive liqueurs, and local artwork and performances — Maui has surprises in store for your client’s next vacation.

Three Made-in-Maui Experiences for Your Client’s Next Hawaii Vacation

Trilogy Excursions resumed tours from Lahaina Harbor this spring for the first time since the wildfires.

3 Years After Devastating Wildfires, Lahaina Celebrates Milestones Amid Ongoing Recovery Efforts

The Ritz-Carlton Oahu, Turtle Bay, stands between the North Shore's Kuilima Cove and Turtle Bay.

Review: An Ocean Bungalow Stay at The Ritz-Carlton Oahu, Turtle Bay

The Hawaii Tourism Authority is asking travelers to reschedule trips to Kauai or consider different islands.

How Travel Advisors Are Managing Kauai Bookings in the Wake of Hurricane Lowell

The Ritz-Carlton Maui, Kapalua, is part of the 22,000 Kapalua Resort area in West Maui.

Review: The Ritz-Carlton Maui, Kapalua, for Families

The Plantation Course at The Ritz-Carlton Maui, Kapalua, is among the more challenging courses in Hawaii.

Where to Play Golf in Hawaii

Trilogy sailings begin at three Maui departure points.

To Get Out on the Sea in Maui, Connect With Trilogy Excursions

The Ala Wai Canal runs straight to the Pacific Ocean, making cleanup efforts critical to environmental and community health.

The Ala Wai Canal Paved the Way for Modern Waikiki. Now Locals and Travelers Are Helping Clean It Up.

The new venue is one of Waikiki’s largest indoor family entertainment centers.

Waikiki Beach Marriott Resort & Spa Debuts New Family Entertainment Center

More Stories Like This

Celebrity chefs, distinctive liqueurs, and local artwork and performances — Maui has surprises in store for your client’s next vacation.

Three Made-in-Maui Experiences for Your Client’s Next Hawaii Vacation

Read The Story
Trilogy Excursions resumed tours from Lahaina Harbor this spring for the first time since the wildfires.

3 Years After Devastating Wildfires, Lahaina Celebrates Milestones Amid Ongoing Recovery Efforts

Read The Story
The Ritz-Carlton Oahu, Turtle Bay, stands between the North Shore's Kuilima Cove and Turtle Bay.

Review: An Ocean Bungalow Stay at The Ritz-Carlton Oahu, Turtle Bay

Read The Story
The Hawaii Tourism Authority is asking travelers to reschedule trips to Kauai or consider different islands.

How Travel Advisors Are Managing Kauai Bookings in the Wake of Hurricane Lowell

Read The Story
The Ritz-Carlton Maui, Kapalua, is part of the 22,000 Kapalua Resort area in West Maui.

Review: The Ritz-Carlton Maui, Kapalua, for Families

Read The Story
The Plantation Course at The Ritz-Carlton Maui, Kapalua, is among the more challenging courses in Hawaii.

Where to Play Golf in Hawaii

Read The Story
Trilogy sailings begin at three Maui departure points.

To Get Out on the Sea in Maui, Connect With Trilogy Excursions

Read The Story
The Ala Wai Canal runs straight to the Pacific Ocean, making cleanup efforts critical to environmental and community health.

The Ala Wai Canal Paved the Way for Modern Waikiki. Now Locals and Travelers Are Helping Clean It Up.

Read The Story
The new venue is one of Waikiki’s largest indoor family entertainment centers.

Waikiki Beach Marriott Resort & Spa Debuts New Family Entertainment Center

Read The Story
Ka Lai Waikiki Beach recently completed a $100 million transformation, bringing a new look to the resort along Honolulu’s Waikiki coastline.

5 Recent Hawaii Resort Renovations to Know About

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Footer: Northstar Brands

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here