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Ana FigueroaContributing Writer

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Unwinding at Westin Maui Resort

Feb 28, 2007

The Westin Maui Resort & Spa has debuted a new signature social experience, Unwind& A Westin Evening Ritual , featuring the tastes, sights and sounds of Hawaii. The new ritual is rolling-out across all 129 Westin Hotels & Resorts worldwide and each hotel’s unique Unwind ritual will be tailored to the local environment. Designed to bring new energy to its hotels, The Westin Maui Resort & Spa Unwind ritual transforms the upper pool deck into a gathering spot, encouraging guests to socialize.

Every evening at 5:30 p.m. a conch shell will sound throughout the resort, announcing the beginning of Unwind. From 5:30 p.m. until 7:00 p.m. guests can partake in an evening ritual that combines unique cultural activities with daring culinary offerings. From the Beach Bar on the upper pool deck, guests will enjoy picturesque sunsets, views of the Pacific Ocean, cool beverages, food and enchanting hula dancing. While most Westin hotels are designating their lobbies as the site for this ritual, The Westin Maui has chosen an outdoor setting where guests can enjoy the warmth of Maui’s tropical Hawaiian evening.

“Westin hopes to provide a richer guest experience, where guests can indulge, socialize and maybe even learn a new skill to bring home courtesy of each destination,” said Sue Brush, senior vice president, Westin Hotels & Resorts. “If we can provide our guests with a place to relax at the end of the day lift their spirits and perhaps meet new people in a warm environment, we believe we are doing our job well.”

In order to set the stage for its new signature evening rituals, The Westin Maui Resort & Spa upper pool deck evolves from day to evening through a variety of subtle sensory cues everything from music, to scent, to lighting. Warm, natural lighting is dimmed at the start of the evening while scented candles and tiki torches are lit and carefully placed around the deck.

Located on 12 oceanfront acres directly on Kaanapali Beach, The Westin Maui Resort & Spa is nestled between the Pacific Ocean and the verdant West Maui Mountains. Each of the 758 guest rooms and suites feature Westin’s signature Heavenly Baths and renowned Heavenly Beds. Highlights of the tropical resort are the $5 million luxury spa, magnificent aquatic playground with five pools and waterslides, lush gardens, meandering streams, breathtaking 15-20-foot waterfalls, exotic wildlife and award-winning cuisine.

866-716-8112

www.westinmaui.com

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