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As the old saying goes, the show must go on. In Mexico, the phrase could not be more fitting for Los Cabos, in the aftermath of Hurricane Odile in September. While there was little doubt that Los Cabos and the outlying area would rebuild and again return to being one of the most popular resort areas in Mexico, some wondered if the third annual Los Cabos International Film Festival, scheduled for Nov. 12 through 16, could continue.
In spite of speculation, the show did go on— as I discovered while sitting under the stars, watching the Mexico premiere of “Wild” along with a packed house of 1,400 filmgoers and red carpet attendees. Los Cabos is still thriving, proving Los Cabos’ new #Unstoppable campaign, its marketing response to the hurricane, is right on the money.
The event highlighted films from the “Get to Know Your Neighbors” concept, featuring movies from Canada, Mexico and the U.S., with lifetime achievement awards for Roger Ebert, among others, every night. The film festival went off without a hitch, despite some signs of damage to the area.
Nightly red carpet events were held at the Cultural Pavilion, the outdoor amphitheater where awards were presented and paparazzi’s cameras flashed. Films such as “Boyhood” and “Mommy” made their Mexico debut. Plaza Puerto Paraiso, Cabo San Lucas’ lone mall, showcased 40 international films at its Cineplex, including “The Captive,” starring Ryan Reynolds and Rosario Dawson, from critically-acclaimed director Atom Egoyan. For late night parties, attendees also enjoyed glitz and glam at local, seaside hot spots Casa Dorada and Sunset da Mona Lisa.
When visitors to the festival were not immersed in the latest in film, the Los Cabos Film Festival partnered with a variety of resorts, including Grand Solmar, Playa Grande and multiple Pueblo Bonito properties, so guests could experience Los Cabos’ natural beauty and famed hospitality at a discounted rate. Additionally, guests found similar discounts at Romeo y Julieta Ristorante and La Roca Restaurant to fuel up after spending a day exploring with Sunrider Tours and G-Force Adventures.
As lingering signs of hurricane damage can be seen across the region, affected properties are reopening rapidly. Along with the Los Cabos’ success in its film festival, it is clear that Los Cabos is, indeed, unstoppable.