Riverside Luxury Cruises has announced a partnership with Approach Guides to offer travel advisors a free co-branding solution for marketing the cruise line's river cruise itineraries. The initiative will begin with custom marketing pages, with plans to launch co-branded websites in the future. The cruise line is also working with Rallio to integrate co-branded content into advisors' social media posts.
"Our partnerships with Approach Guides and Rallio empower advisors with smarter, faster and more intuitive tools to market and sell our luxury product," said Jennifer Halboth, CEO Americas for Riverside. "From co-branded content to AI-driven insights to real-time reporting and analytics, both Riverside and our advisor partners gain access to cutting-edge solutions to elevate brand visibility, client service and overall business success."
Travel advisors can now co-brand and disseminate pre-designed marketing pages that feature Riverside's itineraries, destinations, offers and onboard experiences. Each page will soon be paired with a personalized version of riverside-cruises.com that includes real-time pricing, availability and calls to action directing leads to the advisor. Approach Guides, a content optimization platform for travel brands, provides the technology behind the service.
Automated social posts created through Rallio will link to co-branded content powered by Approach Guides through what the companies describe as best-in-industry integration.
"Riverside is the first river-only cruise line to embrace this technology," said Jennifer Raezer, co-founder and CMO of Approach Guides. "It's a testament to their commitment to advisors — investing in real solutions that make selling easier, faster and more rewarding."
The service is currently available to travel advisors. Advisors can access the platform by entering an email address, with no registration forms, passwords or approval process required.
Editor’s Note: This article was generated by AI, based on a press release distributed by Riverside Luxury Cruises. It was fact-checked and reviewed by a TravelAge West editor.
