TravelAge West
Search Sponsored by

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise
  • Job Seeker Center

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • Future Leaders in Travel Retreat

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Chelsee Lowe // (c) 2014 Chelsee Lowe
Chelsee LoweContributing Writer

Share

  1. Home
  2. Travel
  3. Tour Operators

Ben Perlo Talks About His New Role as President and CEO of G Adventures

Jan 24, 2023
Tours  Travel Agents  Travel News  
Ben Perlo Talks About His New Role as President and CEO of G Adventures
Ben Perlo has been appointed president and chief executive officer of G Adventures.
Credit: 2023 G Adventures

After nearly a decade as managing director at G Adventures, Ben Perlo has been appointed president and chief executive officer of the company. It’s a promotion he’s more than ready to tackle, he says, and the timing could not be better.

Perlo has watched G Adventures’ U.S. product line grow dramatically over the years, and in the last 18 months, it’s also been the fastest market to see pre-pandemic levels of demand from G Adventures travelers. Other markets are revving up too, he says, especially since last August.

“The future is bright, and I’m very excited,” Perlo said. “It’s a very positive time to take more of a leadership role. I’ve been entrenched in the U.S. market, so now I’ll be digging my hands in to see how I can support our international business.” 

It’s a very positive time to take more of a leadership role. I’ve been entrenched in the U.S. market, so now I’ll be digging my hands in to see how I can support our international business.

Perlo’s No. 1 goal to that end is hiring. Like so many companies in the travel industry, scaling back up as the pandemic waned has posed challenges. G is aggressively adding to teams across the company, Perlo says, as 2023 looks to be a successful year, and the brand anticipates even more demand in 2024.

How G Adventures Plans to Support Travel Advisors

Another part of his new role will be to continue to support travel advisor business. A good portion of G Adventures’ tours are sold by advisors, Perlo reports, and the brand aims to grow how they bolster the community, from training sessions to in-person meetings that teach about the product line.

We love the dynamic we have with advisors, and we feel very strongly that advisor business will continue to grow at a rapid rate.

“We love the dynamic we have with advisors, and we feel very strongly that advisor business will continue to grow at a rapid rate,” Perlo said. "We want them to know that we appreciate and support their community.”

Perlo says that G Adventures’ small-group adventure products stand out from the crowd by delivering a consistently immersive and authentic experience, no matter the destination a client chooses. Perhaps even more important is that the company’s mission to support local communities and cultures on the ground comes to life on all itineraries, from visiting a women’s weaving co-op in Peru to dining at a local taverna in a Grecian village.

“We are so intentional in what we do,” Perlo said. “We aim to help preserve these cultures, not erode them.”

RELATED: What to Know About G Adventures' New Hostel-Focused Tours

Introducing the G Travel Community

Along with Perlo’s promotion comes the announcement of G Travel Community (GTC), a new holding company that brings brands acquired by G Adventures under one umbrella, including Travelsphere, Just You and TruTravels. Though each company has unique products and markets, GTC aims to unite them by infusing core values across the board, especially the goal of effecting positive change in the communities each brand travels to. 

G Adventures founder Bruce Poon Tip is now acting chairman of G Travel Community.

Bruce will continue to be a vocal and present part of the company, and very public facing.

“Bruce will continue to be a vocal and present part of the company, and very public facing,” Perlo said. “He has always believed in the power of travel to do good, and we want to bring that ethos to these other brands. That was the goal pre-pandemic, and now we finally have the opportunity to walk that road.”

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

As the process gets moving, Perlo also hopes to connect with advisors about the brands now under GTC.

“Advisors may or may not know that we own other companies,” Perlo said. “Take Just You, for example, which focuses on solo passengers. We aim to integrate our social enterprises into these new-to-us brands, and we want travel advisors to know all about them.”

Tell Us What You Think! forum

Related Content

G Adventures Partners With Hostelworld to Create 'Roamies'

G Adventures Partners With Hostelworld to Create 'Roamies'

  • Most Read
  • Most Shared
  1. Brightline to Orlando Has Officially Opened
  2. 16 of the Best Restaurants in San Juan, Puerto Rico
  3. Top 10 Wellness Retreats in Mexico for Travelers
  4. Review: Norwegian Viva
  5. 3 Can't-Miss Outdoor Activities Near New Orleans
  1. 16 of the Best Restaurants in San Juan, Puerto Rico
  2. Brightline to Orlando Has Officially Opened
  3. Review: Norwegian Viva
  4. A Complete Guide to This Year's Theme Park Halloween Celebrations
  5. On the Ground in Maui: Signature’s Owners’ Meeting Highlights ‘Respectful, Compassionate’ Tourism to the Island

From Our Partners

More Stories Like This

Melissa Krueger Talks About Innovation at Classic Vacations, From Ryan Seacrest to AI

Melissa Krueger Talks About Innovation at Classic Vacations, From Ryan Seacrest to AI

Nayarit Broadens Its Strategy to Grow Tourism

Nayarit Broadens Its Strategy to Grow Tourism

This Travel Advisor Launched a Nonprofit to Help Young People Travel Abroad

This Travel Advisor Launched a Nonprofit to Help Young People Travel Abroad

atlasoceanvoyagespresident

Industry Q&A: James Rodriguez, President and CEO of Atlas Ocean Voyages

Active Travel Is Still Huge — Here’s How Backroads Is Meeting the Demand

Active Travel Is Still Huge — Here’s How Backroads Is Meeting the Demand

This Luxury Villa Company Has 5,100 Rentals Worldwide — And Average Advisor Bookings Are North of $25,000

This Luxury Villa Company Has 5,100 Rentals Worldwide — And Average Advisor Bookings Are North of $25,000

Four Seasons Sydney QA_HERO

Four Seasons GM Weighs in on Post-Pandemic Travel to Sydney

Longer Cruises and Luxury Clients Are Fueling Regent Seven Seas Cruises’ Growth

Longer Cruises and Luxury Clients Are Fueling Regent Seven Seas Cruises’ Growth

Morocco Travel Updates and Advice

Morocco Travel Updates and Advice

Gifted Travel Network Celebrates 10th Anniversary

Gifted Travel Network Celebrates 10th Anniversary

TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • Travel Weekly China
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2023 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here